Sfoglia per Autore

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Mostrati risultati da 1 a 20 di 49
Data di pubblicazione Titolo Autore(i) File
1-gen-2003 Interactionism vs. Reactionism: are shoppers always prone to store atmospherics? Massara, Francesco
1-gen-2003 Store atmosphere: still a fledgling art Massara, Francesco
1-gen-2004 Studio della relazione consumatore-ambiente in un sito virtuale: sviluppo e test di un modello teorico Massara, Francesco
1-gen-2004 Pavlov's dog goes shopping: interactionism vs. reactionism in store environments MASSARA, FRANCESCO; Scapi, Daniele
1-gen-2005 Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence Massara, Francesco; Pelloso, Giovanni
1-gen-2005 Shopping goals as antecedents of store environment's preference: an exploratory analysis and theoretical developments Massara, Francesco; Pelloso, Giovanni
1-gen-2006 Investigating the consumer-environment interaction through image modelling Massara, Francesco; Pelloso, Giovanni
1-mag-2006 Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract Liu, Sandra S.; Melara, Roberto D.; Chen, Jie; Arangarasan, Ruj; Massara, Francesco
1-gen-2007 A nutrition education test in a virtual store environment Massara, Francesco
1-gen-2007 The impact of consumption goal on perceptual, cognitive and affective responses to retail environments: a conceptual framework Liu, Sandra; Massara, Francesco
1-gen-2008 Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie
1-gen-2009 Using virtual reality to grasp secrets of buying behavior Liu, Sandra; Massara, Francesco; Melara, Robert D.
1-gen-2009 Are You Telling Me the Truth? Authenticity of Responses in Virtual Worlds Research Massara, Francesco; Ancarani, Fabio; Costabile, Michele; Moirano, Maurizio; Ricotta, Francesco
1-nov-2009 Factors Affecting Response Accuracy in Virtual Worlds Massara, Francesco; Novak, Thomas P.
1-gen-2010 Adapting to a retail environment: Modeling consumer–environment interactions Liu, Sandra; Massara, Francesco; Melara, Robert D.
1-giu-2010 Context-specific Information Processing: Investigating Circumstances that Improve the Retention of Message Content Massara, Francesco; Novak, Thomas
1-gen-2011 The Role of Context and Content on Recognition Accuracy in Virtual Worlds Massara, Francesco; Novak, Thomas P.
1-nov-2011 Controcorrente: Percorsi di Crescita per le Aziende Italiane del Largo Consumo Pellegrini, LucaMassara, Francesco
8-mag-2012 Marketing Visivo Massara, Francesco
25-ott-2012 Il dito o la luna? Osservare il consumatore prima dello scaffale Massara, Francesco
Mostrati risultati da 1 a 20 di 49
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