This study applies signal detection statistics to measure the consumers' product locating behavior, and tests whether the signal-detection statistics could, in turn, be predicted from subjective measures of shopping motivation and product/brand familiarity under both perceptual and memory condition.
Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract, 2006-05.
Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract
Massara, Francesco
2006-05-01
Abstract
This study applies signal detection statistics to measure the consumers' product locating behavior, and tests whether the signal-detection statistics could, in turn, be predicted from subjective measures of shopping motivation and product/brand familiarity under both perceptual and memory condition.
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