This study applies signal detection statistics to measure the consumers' product locating behavior, and tests whether the signal-detection statistics could, in turn, be predicted from subjective measures of shopping motivation and product/brand familiarity under both perceptual and memory condition.

Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract, 2006-05.

Integration of consumer buying behavioral parameters with signal detection tests in a virtual environment: abstract

Massara, Francesco
2006-05

Abstract

This study applies signal detection statistics to measure the consumers' product locating behavior, and tests whether the signal-detection statistics could, in turn, be predicted from subjective measures of shopping motivation and product/brand familiarity under both perceptual and memory condition.
Inglese
Developments in marketing science
29
San Antonio, Texas
2006
internazionale
contributo
Spotts, Harlan E.
68
68
1
0-939783-28-2
United States
San Antonio
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
5
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/1549
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