In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge.
Store atmosphere: still a fledgling art, 2003.
Store atmosphere: still a fledgling art
Massara, Francesco
2003-01-01
Abstract
In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge.
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