This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made via propositions. Research and managerial insights are suggested.
Interactionism vs. Reactionism: are shoppers always prone to store atmospherics?, 2003.
Interactionism vs. Reactionism: are shoppers always prone to store atmospherics?
Massara, Francesco
2003-01-01
Abstract
This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made via propositions. Research and managerial insights are suggested.
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