This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made via propositions. Research and managerial insights are suggested.

Interactionism vs. Reactionism: are shoppers always prone to store atmospherics?, 2003.

Interactionism vs. Reactionism: are shoppers always prone to store atmospherics?

Massara, Francesco
2003

Abstract

This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made via propositions. Research and managerial insights are suggested.
Inglese
Retailing 2003: strategic planning in uncertain times
internazionale
Retailing 2003: strategic planning in uncertain times
28
37
10
0-939783-88-6
United States
Hempstead
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/1545
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