We revise the dominant S-O-R model stressing the importance of subjective antecedents in the shopping experience, as shoppers' motives and task-definitions feed on expectations which, in turn, determine the "active" or "reactive" predisposition filtering environmental stimuli. We conceptualize shopping motives in terms of expected value from the shopping trip and examine related cognitive and affective expectations. We conclude that hedonic and utilitarian shopping motives predispose the individual to an active or reactive posture to the environment.
Pavlov's dog goes shopping: interactionism vs. reactionism in store environments, 2004.
Autori: | |
Titolo: | Pavlov's dog goes shopping: interactionism vs. reactionism in store environments |
Tipo: | proceedings abstract- abstract in atti di convegno, pubblicato |
Lingua: | eng |
Data di pubblicazione: | 2004 |
Pagina iniziale: | 128 |
Pagina finale: | 129 |
Numero di pagine: | 2 |
Nazione editore: | US |
Luogo di pubblicazione: | Washington |
Editore: | American Marketing Association |
Keywords: | relazione consumatore-ambiente; motivazioni allo shopping; edonismo; utilitarismo; razionalità; emozioni |
Keywords: | consumer-environment relationship; shopping motives; hedonic; utilitarian; rational; emotional |
Abstract: | We revise the dominant S-O-R model stressing the importance of subjective antecedents in the shop...ping experience, as shoppers' motives and task-definitions feed on expectations which, in turn, determine the "active" or "reactive" predisposition filtering environmental stimuli. We conceptualize shopping motives in terms of expected value from the shopping trip and examine related cognitive and affective expectations. We conclude that hedonic and utilitarian shopping motives predispose the individual to an active or reactive posture to the environment. |
Citazione: | Pavlov's dog goes shopping: interactionism vs. reactionism in store environments, 2004. |
Appare nelle tipologie: | 4.03 Abstract in atti di convegno (pubblicato) |