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EnglishThis study explores the application of signal detection theory to the analysis of consumers’ product-locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal-detection statistics and (2) whether the signal-detection statistics can be predicted from subjective measures of shopping motivation and product familiarity. The experiments are conducted in a virtual store. The results show that (1) the signal-detection statistics of sensitivity and response bias can be used to measure product-locating behavior; (2) external memory aids significantly affect sensitivity; and (3) signal-detection statistics are significantly associated with shopping motivation.
| Autori: | Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie |
| Data di pubblicazione: | 2008 |
| Titolo: | Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory |
| Rivista: | |
| Nazione editore: | United States |
| Editore: | John Wiley & Sons Incorporated |
| Volume: | 25 |
| Fascicolo: | 6 |
| Pagina iniziale: | 506 |
| Pagina finale: | 520 |
| Numero di pagine: | 15 |
| Revisione (peer review): | esperti anonimi |
| IF: | con ISI Impact Factor |
| Rilevanza: | internazionale |
| Lingua: | English |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1002/mar.20222 |
| Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia E Gestione Delle Imprese |
| Keywords: | ricerca nel punto vendita; layout del punto vendita; statistiche di detezione dei segnali; motivazioni allo shopping |
| Keywords: | product-locating behavior; store layout; signal detection statistics; shopping motivation |
| Abstract: | This study explores the application of signal detection theory to the analysis of consumers’ product-locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal-detection statistics and (2) whether the signal-detection statistics can be predicted from subjective measures of shopping motivation and product familiarity. The experiments are conducted in a virtual store. The results show that (1) the signal-detection statistics of sensitivity and response bias can be used to measure product-locating behavior; (2) external memory aids significantly affect sensitivity; and (3) signal-detection statistics are significantly associated with shopping motivation. |
| Numero degli autori: | 4 |
| Supporto: | A stampa |
| Data di accettazione: | 2007 |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
http://hdl.handle.net/10808/1888
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