This study explores the application of signal detection theory to the analysis of consumers’ product-locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal-detection statistics and (2) whether the signal-detection statistics can be predicted from subjective measures of shopping motivation and product familiarity. The experiments are conducted in a virtual store. The results show that (1) the signal-detection statistics of sensitivity and response bias can be used to measure product-locating behavior; (2) external memory aids significantly affect sensitivity; and (3) signal-detection statistics are significantly associated with shopping motivation.
Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory, 2008.
Autori: | Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie |
Data di pubblicazione: | 2008 |
Titolo: | Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory |
Rivista: | |
Nazione editore: | United States |
Editore: | John Wiley & Sons Incorporated |
Volume: | 25 |
Fascicolo: | 6 |
Pagina iniziale: | 506 |
Pagina finale: | 520 |
Numero di pagine: | 15 |
Revisione (peer review): | esperti anonimi |
IF: | con ISI Impact Factor |
Rilevanza: | internazionale |
Lingua: | English |
Digital Object Identifier (DOI): | http://dx.doi.org/10.1002/mar.20222 |
Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia E Gestione Delle Imprese |
Keywords: | ricerca nel punto vendita; layout del punto vendita; statistiche di detezione dei segnali; motivazioni allo shopping |
Keywords: | product-locating behavior; store layout; signal detection statistics; shopping motivation |
Abstract: | This study explores the application of signal detection theory to the analysis of consumers’ product-locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal-detection statistics and (2) whether the signal-detection statistics can be predicted from subjective measures of shopping motivation and product familiarity. The experiments are conducted in a virtual store. The results show that (1) the signal-detection statistics of sensitivity and response bias can be used to measure product-locating behavior; (2) external memory aids significantly affect sensitivity; and (3) signal-detection statistics are significantly associated with shopping motivation. |
Numero degli autori: | 4 |
Supporto: | A stampa |
Data di accettazione: | 2007 |
Appare nelle tipologie: | 1.01 Articolo in rivista |