We investigate differences in recognition accuracy of visual vs. text content presented in two contexts – virtual world (imagery processing) vs. Web browser (discursive processing). In three studies, one completed and two planned, we address the conditions under which a match or mismatch between content and context improves recognition accuracy.

The Role of Context and Content on Recognition Accuracy in Virtual Worlds, 2011.

The Role of Context and Content on Recognition Accuracy in Virtual Worlds

Massara, Francesco;
2011

Abstract

We investigate differences in recognition accuracy of visual vs. text content presented in two contexts – virtual world (imagery processing) vs. Web browser (discursive processing). In three studies, one completed and two planned, we address the conditions under which a match or mismatch between content and context improves recognition accuracy.
Inglese
North American ACR 2010 Conference
38
Jacksonville, FLORIDA
2010
internazionale
contributo
Think BIG: big ideas, big findings: ACR 2010 - proceedings
Dahl, Darren W.; Johar, Gita V.; van Osslaer, Stijn M. J.
122
125
4
978-0-915552-67-2
United States
Duluth, Minnesota
Association for Consumer Research
esperti anonimi
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
Pubblicato online al seguente indirizzo: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=15933
2
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/912
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