Results of an experiment realized by means of an ad-hoc computer-based methodology show that diverse levels of pre-shopping planning influence differently the time spent and the purchases made in grid and free-form types of layout. Intuitively, this suggest an interaction effect between consumers' plans and the types of store layouts. Consequences for store environment research and practical implications are discussed.
Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence, 2005.
Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence
Massara, Francesco;
2005
Abstract
Results of an experiment realized by means of an ad-hoc computer-based methodology show that diverse levels of pre-shopping planning influence differently the time spent and the purchases made in grid and free-form types of layout. Intuitively, this suggest an interaction effect between consumers' plans and the types of store layouts. Consequences for store environment research and practical implications are discussed.File in questo prodotto:
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