Results of an experiment realized by means of an ad-hoc computer-based methodology show that diverse levels of pre-shopping planning influence differently the time spent and the purchases made in grid and free-form types of layout. Intuitively, this suggest an interaction effect between consumers' plans and the types of store layouts. Consequences for store environment research and practical implications are discussed.

Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence, 2005.

Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence

Massara, Francesco;
2005

Abstract

Results of an experiment realized by means of an ad-hoc computer-based methodology show that diverse levels of pre-shopping planning influence differently the time spent and the purchases made in grid and free-form types of layout. Intuitively, this suggest an interaction effect between consumers' plans and the types of store layouts. Consequences for store environment research and practical implications are discussed.
definizione degli obiettivi d'acquisto; tempo speso in-store; layout
pre-shopping planning; time spent in store; layout
Investigating the consumer-environment interaction through image modelling technologies: an experimental evidence, 2005.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/1556
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