We manipulated the availability of nutritional information within a fully interactive photorealistic virtual grocery store (Figure 1) to understand better how situational factors, health-related attitudes, and consumer knowledge influence the access and use of such information. We find out that labels have minimal influence on actual food selection because consumers are not accustomed to orienting attention to nutrition information while shopping.

A nutrition education test in a virtual store environment, 2007.

A nutrition education test in a virtual store environment

Massara, Francesco
2007

Abstract

We manipulated the availability of nutritional information within a fully interactive photorealistic virtual grocery store (Figure 1) to understand better how situational factors, health-related attitudes, and consumer knowledge influence the access and use of such information. We find out that labels have minimal influence on actual food selection because consumers are not accustomed to orienting attention to nutrition information while shopping.
Overload informativo in-store; etichette nutrizionali; educazione al consumo
In-store excess information; food labels; nutrition and consumption education
A nutrition education test in a virtual store environment, 2007.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/1550
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