CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishVirtual worlds are emerging online environments that are beginning to be leveraged as a platform for consumer and marketing research. We compare the accuracy of responses obtained in virtual worlds with responses collected from traditional web-based research. We hypothesize that under certain conditions, data collected within a virtual world environment will generate more accurate responses than surveys administered through traditional Web browsers. We focus on low elaboration recognition tasks involving visual and text-based stimuli, and on how consumer motivational and characteristics of virtual worlds moderate accuracy on these tasks.
Factors Affecting Response Accuracy in Virtual Worlds, 2009-11.
| Autori: | ||
| Titolo: | Factors Affecting Response Accuracy in Virtual Worlds | |
| Tipo: | proceedings abstract- abstract in atti di convegno, pubblicato | |
| Lingua: | eng | |
| Data di pubblicazione: | nov-2009 | |
| Serie: | ADVANCES IN CONSUMER RESEARCH | |
| Pagina iniziale: | 902 | |
| Pagina finale: | 902 | |
| Numero di pagine: | 1 | |
| Nazione editore: | US | |
| Luogo di pubblicazione: | Duluth, Minnesota | |
| Editore: | Association for Consumer Research | |
| Keywords: | Mondi virtuali; accuratezza nelle risposte; stimoli visivi; stimoli testuali; elaborazione per immagini; elaborazione di parole | |
| Keywords: | Virtual worlds; response accuracy; visual stimuli; text stimuli; imagery processing; discoursive processing | |
| Abstract: | Virtual worlds are emerging online environments that are beginning to be leveraged as a platform ...for consumer and marketing research. We compare the accuracy of responses obtained in virtual worlds with responses collected from traditional web-based research. We hypothesize that under certain conditions, data collected within a virtual world environment will generate more accurate responses than surveys administered through traditional Web browsers. We focus on low elaboration recognition tasks involving visual and text-based stimuli, and on how consumer motivational and characteristics of virtual worlds moderate accuracy on these tasks. | |
| Citazione: | Factors Affecting Response Accuracy in Virtual Worlds, 2009-11. | |
| Appare nelle tipologie: | 4.03 Abstract in atti di convegno (pubblicato) |
File in questo prodotto:
Copyright © 2021