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Data di pubblicazione Titolo Autori File
1-gen-2020 The threat of fake news: A systematic literature review Olivieri, MirkoMurtarelli, GraziaRomenti, Stefania
1-gen-2020 Sales & Marketing Automation in the post-Covid Scenario, Value Drivers in btob relationships Corsaro, DanielaMaggioni, IsabellaOlivieri, Mirko
1-gen-2020 Selling Sustainability, how Sustainability is communicated in selling in the post-lock down era Corsaro, DanielaOlivieri, Mirko
1-gen-2020 Social media management in the traveller's customer journey: an analysis of the hospitality sector Hu, Lala; Olivieri, Mirko
1-gen-2020 “Selling sustainability”: How sustainability is communicated in selling in the post-lockdown era? Corsaro, DanielaOlivieri Mirko
1-gen-2020 Relationship selling and marketing automation during the Covid-19 Pandemic: A cross-sectional analysis DANIELA CORSAROMAGGIONI ISABELLAMIRKO OLIVIERI
1-gen-2020 Sales & Marketing Automation in the post-Covid Scenario: Value Drivers in B2B relationships Corsaro, DanielaMaggioni, IsabellaOlivieri, Mirko
1-gen-2020 Creazione e cura del contenuto narrativo d'impresa Murtarelli, GraziaOlivieri, Mirko
1-gen-2021 Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
1-gen-2022 China’s long-haul travel experiences: The development of Chinese tourism in Italy Hu Lala; Mirko Olivieri; Jun Wen
1-gen-2022 La diffusione delle fake news in ambiente digitale: i rischi per le imprese e le strategie di contrasto Mirko Olivieri
1-gen-2022 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, LL; Olivieri, M
1-gen-2022 “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during COVID-19 among Millennials in Italy Colleoni, ElanorOlivieri, MirkoRomenti, StefaniaMurtarelli, Grazia
1-mar-2022 A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era Mazza, RoccoZavarrone, EmmaOlivieri, MirkoCorsaro, Daniela
1-gen-2023 Dynamically adapting to the new normal: unpacking SMEs' adoption of social media during COVID-19 outbreaks Hu, LL; Olivieri, M; Rialti, R
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