Sfoglia per Autore
Selling Sustainability, how Sustainability is communicated in selling in the post-lock down era
2020-01-01 Corsaro, Daniela; Olivieri, Mirko
“Selling sustainability”: How sustainability is communicated in selling in the post-lockdown era?
2020-01-01 Corsaro, Daniela; Olivieri, Mirko
Creazione e cura del contenuto narrativo d'impresa
2020-01-01 Murtarelli, Grazia; Olivieri, Mirko
The threat of fake news: A systematic literature review
2020-01-01 Olivieri, Mirko; Murtarelli, Grazia; Romenti, Stefania
Sales & Marketing Automation in the post-Covid Scenario: Value Drivers in B2B relationships
2020-01-01 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Relationship selling and marketing automation during the Covid-19 Pandemic: A cross-sectional analysis
2020-01-01 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Sales & Marketing Automation in the post-Covid Scenario, Value Drivers in btob relationships
2020-01-01 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Social media management in the traveller's customer journey: an analysis of the hospitality sector
2020-01-01 Hu, Lala; Olivieri, Mirko
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
2021-01-01 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
La diffusione delle fake news in ambiente digitale: i rischi per le imprese e le strategie di contrasto
2022-01-01 Olivieri, Mirko
China’s long-haul travel experiences: The development of Chinese tourism in Italy
2022-01-01 Lala, Hu; Olivieri, Mirko; Wen, Jun
The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
2022-01-01 Hu, Ll; Olivieri, M
“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during COVID-19 among Millennials in Italy
2022-01-01 Colleoni, Elanor; Olivieri, Mirko; Romenti, Stefania; Murtarelli, Grazia
A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era
2022-03-01 Mazza, Rocco; Zavarrone, Emma; Olivieri, Mirko; Corsaro, Daniela
How Have Travelers' Needs Evolved Because of the COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms
2023-01-01 Olivieri, Mirko; Colleoni, Elanor; Bonaccorso, Giuseppe
The Role of Dynamic Capabilities in the Internationalization of Fintech Startups
2023-01-01 Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
Dynamic capabilities in the internationalisation process: A study on fintech startups
2023-01-01 Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
Dynamically adapting to the new normal: unpacking SMEs' adoption of social media during COVID-19 outbreaks
2023-01-01 Hu, Ll; Olivieri, M; Rialti, R
Digital corporate communication and disinformation
2023-05-18 Olivieri, Mirko; Mäkelä, Rosa-Maria; Romenti, Stefania; Luoma-aho, Vilma
Fake news diffusion on digital channels: An analysis of attack strategies, responsibilities, and corporate responses
2023-06-12
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