COLUMBANO, MARTINA
COLUMBANO, MARTINA
Exploratory study on Bio-risk perception and impact of specific training.
2022-01-01 Bellati, Mara; Bilucaglia, Marco; Columbano, Martina; Valesi, Riccardo; Luperini, Aldo
From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
2024-07-13 Fici, Alessandro; Bilucaglia, Marco; Casiraghi, Chiara; Rossi, Cristina; Chiarelli, Simone; Columbano, Martina; Micheletto, Valeria; Zito, Margherita; Russo, Vincenzo
Investigating Consumption Values and Purchase Intentions in Metaverse Shopping: A Pilot Study.
2024-01-20 Columbano, Martina; Venturini, Alice
Investigating Consumption Values and Purchase Intentions in Metaverse Shopping: A Pilot Study
2024-01-20 Columbano, Martina; Venturini, Alice
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising.
2023-10-03 Russo, Vincenzo; Bilucaglia, Marco; Casiraghi, Chiara; Chiarelli, Simone; Columbano, Martina; Fici, Alessandro; Rivetti, Fiamma; Rossi, Cristina; Valesi, Riccardo; Zito, Margherita
Neuroselling: quello che le neuroscienze ci dicono sulle tecniche di vendita efficaci. Il caso delle televendite.
2023-09-08 Casiraghi, Chiara; Columbano, Martina; Rossi, Cristina; Chiarelli, Simone; Zito, Margherita; Russo, Vincenzo.
Neuroselling: unveiling the underlying processes of infomercials success.
2023-06-09 Columbano, Martina; Zito, Margherita; Casiraghi, Chiara; Bilucaglia, Marco; Valesi, Riccardo; Rossi, Cristina; Rivetti, Fiamma; Russo, Vincenzo
Unpacking Sustainability: Exploring the Effects of Packaging Cues on Consumer Perceptions
2024-07-03
‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds
2023-08-08 Venturini, Alice; Columbano, Martina