MASSARA, FRANCESCO
MASSARA, FRANCESCO
A nutrition education test in a virtual store environment
2007-01-01 Massara, Francesco
A Work-Fun Model of Consumer Behavior: Explaining When Consumers Buy on Impulse
2020-12-01 Massara, Francesco
Adapting to a retail environment: Modeling consumer–environment interactions
2010-01-01 Liu, Sandra; Massara, Francesco; Melara, Robert D.
Affect transfer from national brands to store brands in multi-brand stores
2018-11-01 Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; Porcheddu, Daniele
Alcune applicazioni dell’illusione di Müller-Lyer alla gestione dello spazio espositivo a scaffale.
2016-10-01 Porcheddu, Daniele; Massara, Francesco; Usai, Antonio
An analysis of the relationships between human, technological and physical factors in the retail banking sector
2022-01-31 Mason Michela, C.; Massara, Francesco; Raggiotto, Francesco
An Investigation on Consumer Sociability Behaviour on Facebook
2017-11-01 Vaiciukynaite, Egle; Massara, Francesco; Gatautis, Rimantas
Analgesici di marca e generici a confronto: un’analisi delle percezioni di efficacia attraverso un implicit association test (IAT)
2020-10-29 Porcheddu, Daniele; Massara, Francesco; Usai, Antonio; Fenu, A.
Are You Telling Me the Truth? Authenticity of Responses in Virtual Worlds Research
2009-01-01 Massara, Francesco; Ancarani, Fabio; Costabile, Michele; Moirano, Maurizio; Ricotta, Francesco
Artification in the Industrial Sector: Exploring Florim Ceramiche's Integration of Art Into Business
2024-11-01 Ricci, Alessandra; Massara, Francesco; DE MATTEO, Francesco
Artificial intelligence and the shaping of the business context
2022-03-01 Corsaro, Daniela; Vargo, Stephen L.; Hofacker, Charles; Massara, Francesco
Asymmetric Perception of Sparse Shelves in Retail Displays
2014-01-01 Massara, Francesco; Porcheddu, Daniele; Melara, Robert D.
Brand Hacking: collaborazione, innovazione e scambio di valore simbolico tra marche
2023-11-01 Massara, Francesco; Morini, Marco
Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements
2019-02-20 Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele
Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory
2008-01-01 Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie
Context-specific Information Processing: Investigating Circumstances that Improve the Retention of Message Content
2010-06-01 Massara, Francesco; Novak, Thomas
Controcorrente: Percorsi di Crescita per le Aziende Italiane del Largo Consumo
2011-11-01 Pellegrini, Luca; Massara, Francesco
Creators and Platform Dependency: The Strategic Role of creator- Owned brands in the Creator Economy
2024-11-01 Anichini, Matteo; Massara, Francesco
De-humanizing the customer experience: a conceptual framework
2017-10-01 Corsaro, Daniela; Massara, Francesco; Romenti, Stefania
Dinamiche evolutive e utilizzo dei media nell’approccio strategico alla comunicazione della sostenibilità.
2022-10-01 Massara, Francesco; Bona, Antonella