MASSARA, FRANCESCO

MASSARA, FRANCESCO  

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Data di pubblicazione Titolo Autori File
1-gen-2007 A nutrition education test in a virtual store environment Massara, Francesco
1-gen-2010 Adapting to a retail environment: Modeling consumer–environment interactions Liu, Sandra; Massara, Francesco; Melara, Robert D.
1-nov-2018 Affect transfer from national brands to store brands in multi-brand stores Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; Porcheddu, Daniele
1-ott-2016 Alcune applicazioni dell’illusione di Müller-Lyer alla gestione dello spazio espositivo a scaffale. Porcheddu, Daniele; MASSARA, FRANCESCO; Usai, Antonio
29-ott-2020 Analgesici di marca e generici a confronto: un’analisi delle percezioni di efficacia attraverso un implicit association test (IAT) Porcheddu, Daniele; Massara, Francesco; Usai, Antonio; Fenu, A.
31-gen-2022 An analysis of the relationships between human, technological and physical factors in the retail banking sector Mason Michela C.; Massara Francesco; Raggiotto Francesco
1-gen-2009 Are You Telling Me the Truth? Authenticity of Responses in Virtual Worlds Research Massara, Francesco; Ancarani, Fabio; Costabile, Michele; Moirano, Maurizio; Ricotta, Francesco
1-mar-2022 Artificial intelligence and the shaping of the business context Corsaro, Daniela; Vargo, Stephen L.; Hofacker, Charles; Massara, Francesco
1-gen-2014 Asymmetric Perception of Sparse Shelves in Retail Displays Massara, Francesco; Porcheddu, Daniele; Melara, Robert D.
20-feb-2019 Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements Massara, Francesco; Scarpi, Daniele; Porcheddu, Daniele
1-gen-2008 Consumer's product-locating behavior: Exploring the Application of Signal Detection Theory Liu, Sandra; Massara, Francesco; Melara, Robert D.; Chen, Jie
1-giu-2010 Context-specific Information Processing: Investigating Circumstances that Improve the Retention of Message Content Massara, Francesco; Novak, Thomas
1-nov-2011 Controcorrente: Percorsi di Crescita per le Aziende Italiane del Largo Consumo Pellegrini, LucaMassara, Francesco
1-ott-2017 De-humanizing the customer experience: a conceptual framework Corsaro, DanielaMassara, FrancescoRomenti, Stefania
1-apr-2015 Disposizione dei prodotti a scaffale e percezione di numerosità. I risultati di uno studio esplorativo Porcheddu, Daniele; MASSARA, FRANCESCO
25-ott-2012 Il dito o la luna? Osservare il consumatore prima dello scaffale Massara, Francesco
22-ott-2015 The emotional osmosis between manufacturer and store brands MASSARA, FRANCESCO
1-mag-2018 Emotionally-rich brand post and consumer sociability behavior on Facebook: what does really work? Vaiciukynaite, Egle; Massara, Francesco; Gatautis, Rimantas
22-ott-2015 Evaluating lifestyle branding as a long-term brand strategy: effects on perceived value attributions. MASSARA, FRANCESCO; Porcheddu, Daniele
1-nov-2009 Factors Affecting Response Accuracy in Virtual Worlds Massara, Francesco; Novak, Thomas P.