MURTARELLI, GRAZIA
MURTARELLI, GRAZIA
"Hi! How can I help you today?": investigating the quality of chatbots-millennials relationship within the fashion industry
2023-03-25 Murtarelli, G; Collina, C; Romenti, S
3. EXPRESSIVE ALIGNER. Principles, Methods, and Insights for Communicators
2024-09-27 Murtarelli, Grazia; Sing Bik Ngai, Cindy
A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots
2021-05-01 Murtarelli, Grazia; Gregory, Anne; Romenti, Stefania
A reputation measurement model for online stakeholders: concepts, evidence and implications
2015-03-01 Romenti, Stefania; Chiara, Valentini; Murtarelli, Grazia; Cipolletta, Eleonora
A Theoretical Framework for Carrying on Dialogue With Social Media Stakeholders During Crisis Situations
2011-01-01 Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia
AI Ethical Violations and Corporate Response Strategies
2024-01-01 Romenti, Stefania; Colleoni, Elanor; Murtarelli, Grazia; Moroni, Camilla
Artificial Intelligence Ethical Violations and Corporate Response Strategies
2025-02-01 Romenti, Stefania; Colleoni, Elanor; Murtarelli, Grazia; Moroni, Camilla
B2B collaborative economy: a joint sphere perspective
2023-01-01 Corsaro, Daniela; Murtarelli, Grazia
B2B collaborative economy: a joint sphere perspective
2024-01-12 Corsaro, Daniela; Murtarelli, Grazia
Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication
2022-01-01 Illia, Laura; Alberti, Elena; Murtarelli, Grazia; Colleoni, Elanor
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
2024-01-01 Romenti, Stefania; Esposito, Chiara; Colleoni, Elanor; Murtarelli, Grazia
CCOs’ Strategic Role in Large Italian Companies = El papel del Dircom en las grandes organizaciones italianas
2014-01-01 Invernizzi, Emanuele; Murtarelli, Grazia; Romenti, Stefania
Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management
2012-09-21 Murtarelli, Grazia; Willis, Paul
Comunicazione strategica per responsabilità sociale dell’impresa come sistema vitale
2020-02-01 Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia
Conceptualizing the digital conversational capital: the strategic value of online conversation in CSR field
2015-01-01 Murtarelli, Grazia
Conversation Analysis for PR: an exploration of possible methodological applications
2016-10-01 Murtarelli, Grazia; Romenti, Stefania; Valentini, Chiara
Corporate Branding between corporate, stakeholders and society
2022-01-01 Romenti, Stefania; Colleoni, Elanor; Murtarelli, Grazia
Corporate Communication
2021-01-01 Romenti, Stefania; Murtarelli, Grazia
Creating shared value through communication: a case study analysis of Barilla
2016-01-01 Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia
Creazione e cura del contenuto narrativo d'impresa
2020-01-01 Murtarelli, Grazia; Olivieri, Mirko