MURTARELLI, GRAZIA

MURTARELLI, GRAZIA  

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Data di pubblicazione Titolo Autori File
1-gen-2011 A Theoretical Framework for Carrying on Dialogue With Social Media Stakeholders During Crisis Situations Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia
1-gen-2014 CCOs’ Strategic Role in Large Italian Companies = El papel del Dircom en las grandes organizaciones italianas Invernizzi, EmanueleMurtarelli, GraziaRomenti, Stefania
21-set-2012 Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management Murtarelli, Grazia; Willis, Paul
1-feb-2020 Comunicazione strategica per responsabilità sociale dell’impresa come sistema vitale Invernizzi, EmanueleRomenti, StefaniaMurtarelli, Grazia
1-gen-2015 Conceptualizing the digital conversational capital: the strategic value of online conversation in CSR field MURTARELLI, GRAZIA
1-ott-2016 Conversation Analysis for PR: an exploration of possible methodological applications MURTARELLI, GRAZIAROMENTI, STEFANIA; Valentini, Chiara
1-mag-2021 A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots Murtarelli, Grazia; Gregory, Anne; Romenti, Stefania
1-gen-2022 Corporate Branding between corporate, stakeholders and society Romenti, StefaniaColleoni, ElanorMurtarelli, Grazia
1-gen-2021 Corporate Communication Stefania RomentiGrazia Murtarelli
1-gen-2016 Creating shared value through communication: a case study analysis of Barilla INVERNIZZI, EMANUELEROMENTI, STEFANIAMURTARELLI, GRAZIA
1-gen-2020 Creazione e cura del contenuto narrativo d'impresa Murtarelli, GraziaOlivieri, Mirko
18-ott-2012 Decision-Making Processes with High Environmental Impact and Communication Role: an Italian Case Study Romenti, StefaniaInvernizzi, EmanueleMURTARELLI, GRAZIA
1-gen-2011 Dialogue Strategies and Social Media: A Managerial Perspective Romenti, StefaniaMurtarelli, Grazia
1-giu-2012 Dialogue Strategies via social networks and Organisational Performance Romenti, StefaniaMurtarelli, Grazia
1-gen-2018 Digital Visual Engagement: influencing purchase intentions on Instagram Valentini, Chiara; Romenti, StefaniaMurtarelli, Grazia; Pizzetti, Marta
30-ott-2015 Exploring corporations’ dialogue about CSR in the digital era Illia, Laura; ROMENTI, STEFANIA; Rodríguez Cánovas, Belén; MURTARELLI, GRAZIA; Carroll, Craig E.
1-gen-2020 From online experience to visiting the production plant: management challenges and communication opportunities Friel, Martha; Ben Youssef, Kamel; Murtarelli, GraziaRomenti, Stefania
25-mar-2022 "Hi! How can I help you today?": investigating the quality of chatbots-millennials relationship within the fashion industry Murtarelli, G; Collina, C; Romenti, S
1-gen-2022 “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during COVID-19 among Millennials in Italy Colleoni, ElanorOlivieri, MirkoRomenti, StefaniaMurtarelli, Grazia
1-giu-2021 The impact of digital image-based features on users’ emotions and online behaviours in the food industry Grazia, MurtarelliStefania, Romenti; Chiara, Valentini