MURTARELLI, GRAZIA
MURTARELLI, GRAZIA
"Hi! How can I help you today?": investigating the quality of chatbots-millennials relationship within the fashion industry
2022-03-25 Murtarelli, G; Collina, C; Romenti, S
A conversation-based perspective for shaping ethical human–machine interactions: The particular challenge of chatbots
2021-05-01 Murtarelli, Grazia; Gregory, Anne; Romenti, Stefania
A reputation measurement model for online stakeholders: concepts, evidence and implications
2015-03-01 Romenti, Stefania; Chiara, Valentini; Murtarelli, Grazia; Cipolletta, Eleonora
A Theoretical Framework for Carrying on Dialogue With Social Media Stakeholders During Crisis Situations
2011-01-01 Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia
Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication
2022-01-01 Illia, Laura; Alberti, Elena; Murtarelli, Grazia; Colleoni, Elanor
CCOs’ Strategic Role in Large Italian Companies = El papel del Dircom en las grandes organizaciones italianas
2014-01-01 Invernizzi, Emanuele; Murtarelli, Grazia; Romenti, Stefania
Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management
2012-09-21 Murtarelli, Grazia; Willis, Paul
Comunicazione strategica per responsabilità sociale dell’impresa come sistema vitale
2020-02-01 Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia
Conceptualizing the digital conversational capital: the strategic value of online conversation in CSR field
2015-01-01 Murtarelli, Grazia
Conversation Analysis for PR: an exploration of possible methodological applications
2016-10-01 Murtarelli, Grazia; Romenti, Stefania; Valentini, Chiara
Corporate Branding between corporate, stakeholders and society
2022-01-01 Romenti, Stefania; Colleoni, Elanor; Murtarelli, Grazia
Corporate Communication
2021-01-01 Romenti, Stefania; Murtarelli, Grazia
Creating shared value through communication: a case study analysis of Barilla
2016-01-01 Invernizzi, Emanuele; Romenti, Stefania; Murtarelli, Grazia
Creazione e cura del contenuto narrativo d'impresa
2020-01-01 Murtarelli, Grazia; Olivieri, Mirko
Decision-Making Processes with High Environmental Impact and Communication Role: an Italian Case Study
2012-10-18 Romenti, Stefania; Invernizzi, Emanuele; Murtarelli, Grazia
Dialogue Strategies and Social Media: A Managerial Perspective
2011-01-01 Romenti, Stefania; Murtarelli, Grazia
Dialogue Strategies via social networks and Organisational Performance
2012-06-01 Romenti, Stefania; Murtarelli, Grazia
Digital Visual Engagement: influencing purchase intentions on Instagram
2018-01-01 Valentini, Chiara; Romenti, Stefania; Murtarelli, Grazia; Pizzetti, Marta
Exploring corporations’ dialogue about CSR in the digital era
2015-10-30 Illia, Laura; Romenti, Stefania; Rodríguez Cánovas, Belén; Murtarelli, Grazia; Carroll, Craig E.
From online experience to visiting the production plant: management challenges and communication opportunities
2020-01-01 Friel, Martha; Ben Youssef, Kamel; Murtarelli, Grazia; Romenti, Stefania