This article focuses on the role of social media within organizations and its impact on knowledge management. By addressing this issue the article tackles a blind spot in public relations research and seeks to engage the academy with emerging developments in practice. A new theoretical framework is introduced to guide future studies as well as practice. This integrates research on dialogue from management studies with inter-disciplinary insights linked to complexity science and commons theory. The study places social media in the realm of enabling leadership and highlights how it can contribute to the creation of a knowledge commons in the organization through particular conversational strategies.

Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management, 2012-09-21.

Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management

Murtarelli, Grazia;
2012-09-21

Abstract

This article focuses on the role of social media within organizations and its impact on knowledge management. By addressing this issue the article tackles a blind spot in public relations research and seeks to engage the academy with emerging developments in practice. A new theoretical framework is introduced to guide future studies as well as practice. This integrates research on dialogue from management studies with inter-disciplinary insights linked to complexity science and commons theory. The study places social media in the realm of enabling leadership and highlights how it can contribute to the creation of a knowledge commons in the organization through particular conversational strategies.
social media, internal communication, knowledge management, dialogue
Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management, 2012-09-21.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/11535
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social impact