Communication and Employee Wisdom: Examining the role of social media in organizational knowledge management

This article focuses on the role of social media within organizations and its impact on knowledge management. By addressing this issue the article tackles a blind spot in public relations research and seeks to engage the academy with emerging developments in practice. A new theoretical framework is introduced to guide future studies as well as practice. This integrates research on dialogue from management studies with inter-disciplinary insights linked to complexity science and commons theory. The study places social media in the realm of enabling leadership and highlights how it can contribute to the creation of a knowledge commons in the organization through particular conversational strategies.