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ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

This study conducts a thorough literature review to analyze the marketing strategy of "Artification" in luxury brands. Artification, involving the infusion of artistic elements into marketing, significantly shapes luxury brand narratives and identities. Investigating its impact on crucial marketing concepts, including luxury brand experiences, reputation, heritage, experiential value, and customer experiences, the research delves into Artification's theoretical underpinnings and its evolution...

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A rhetorical multimodal analysis of sustainability reports in the healthcare industry : the case of Health Italia SpA

This research presents a comprehensive and systematic methodology for analysing sustainability reports in the healthcare sector through a multimodal rhetorical analysis. The objective is to contribute to the advancement of research by offering a method that effectively assesses the persuasiveness of sustainability reporting, while providing managerial implications and best practices for report drafting. The study focuses on sustainability reports of Health Italia SpA, an Italian healthcare co...

Carla Lonzi, Marcatrè e dintorni. Il ruolo della critica tra potere e militanza

A partire da un confronto con gli articoli "La solitudine del critico" (1963) e "La critica è potere" (1970), l’intervento si propone di studiare il corpus di scritti di Carla Lonzi pubblicati su “Marcatrè” (1963-1969) attraverso una prospettiva tematica ad oggi poco sondata, che prende in esame il ruolo della critica d’arte quale forma di potere e esercizio di militanza. Nell’analizzare il contesto, i filoni di ricerca e le pratiche sperimentali, si approfondirà l’evoluzione del pensiero del...

Applying Neuroscience in Career Coaching to assess the Coach-Coachee relationship

Background: Life transitions represent significant moments in a person's life that are marked by substantial and transformative changes that influence an individual's life trajectory and profoundly affect subjective well-being. These transitions encompass a wide range of experiences, from educational achievement to career changes, and play a key role in shaping the overall life experience. Navigating these periods of change involves facing challenges and adjustments that become integral to pe...