Il ruolo della comunicazione per la sostenibilità e la sovranità alimentare nel mondo

This study investigated the impact of communications on sustainability and food sovereignty, distributing a questionnaire to delegates present at the People’s Forum 2009. The People’s Forum took place at the same time as FAO’s World Summit on Food Security (1317 November). The aim of the study was to examine how aware people are of the value of sustainability and food sovereignty in different cultures, as well as the role the media plays in building and communicating correct information concerning this issue. An attempt was also made to demonstrate that, despite the fact that awareness of the importance of safeguarding the environment and natural resources is on the rise, the actions people undertake are not always coherent with their increased awareness, and fundamental concepts often pass unrecognized. For this reason, communication and education can be strategic instruments for informing people about the values connected with food sovereignty and sustainability. One of the final aims of the research study is to increase awareness about the complexity of this issue with respect to different cultures, as well as to promote communications, education and sustainable consumption campaigns. The results of the study have demonstrated that behavior is what adds sense and meaning to words like “sustainability,” “sovereignty” . When attempting to communicate a value that can be transformed into concrete action, it is on precisely these meanings that an effective communication has to concentrate.