Purpose of the paper – Current debate in Corporate Communication, Organizational Communication, and Public Relations literature states that internal communication is vital for organizational management and success. While advocating its strategic role, communication scholars fail to provide a unifying frame of the strategic contribution of internal communication to the organization. The aim of the paper is to discuss the strategic role of internal communication in sustaining decision making processes and organizational success with reference to recent studies of Entrepreneurial Organization. Methodology – On this purpose an extensive review of internal communication literature will be carried out with the aim of systematizing it according to the Entrepreneurial Communication Paradigm. That is a framework which interprets the strategic role of communication in light of the Entrepreneurial Organization Theories. Findings – Adopting the entrepreneurial perspective, we posit that internal communication activities play a pivotal role and enrich the strategic role of communication at various levels, supporting the organizational development and activating the entrepreneurial élan of the organizational members. Research limitations – The paper is based on a literature review which needs to be consolidated through case studies in future developments of the research. Practical implications – The study offers a systematization of the knowledge on the strategic role of internal communication. It also provides a more complete outlook on the objectives which might be assigned to internal communication in supporting organizational success. Originality – The paper advances entrepreneurial studies as an interpretative framework of the strategic role of internal communication. Hence it grounds the debate on internal communication in the theories of the firm.
Obiettivo del paper – Il dibattito nella letteratura di Coportare Communication, Organizational Communication e Relazioni Pubbliche sostiene che la comunicazione interna è di vitale importanza per il management e il successo delle organizzazioni. Benché gli studiosi di comunicazione affermino il ruolo strategico della comunicazione interna, ad ora non è stato sviluppato un modello capace di ricomprendere le componenti di tale contributo strategico. L’obiettivo del paper è quello di discutere il contributo strategico della comunicazione interna a supporto dei processi decisionali e del successo organizzativo facendo riferimento ai più recenti studi di Entrepreneurial Organization. Metodologia – A questo scopo verrà condotta un’analisi estensiva della letteratura di comunicazione interna volta a sistematizzare tale letteratura sulla base dell’Entrepreneurial Communication Paradigm, un framework che interpreta il ruolo strategico della comunicazione alla luce delle Entrepreneurial Organization Theories. Risultati – Adottando una prospettiva imprenditoriale, proponiamo che le attività di comunicazione interna giochino un ruolo pivotale e arricchiscano il ruolo strategico della comunicazione a diversi livelli, supportando lo sviluppo dell’organizzazione e attivando lo slancio imprenditoriale dei soggetti organizzativi. Limiti della ricerca – Lo studio rappresenta un’analisi della letteratura che in futuro sarà opportuno consolidare attraverso studi di caso. Implicazioni pratiche – Lo studio contribuisce a sistematizzare la conoscenza sul ruolo strategico della comunicazione interna e restituisce uno sguardo più completo sugli obiettivi che posso essere affidati a questa per contribuire al successo dell’organizzazione. Originalità del lavoro – Il paper propone come chiave di lettura del contributo strategico della comunicazione interna gli studi imprenditoriali, ancorando così il tema della comunicazione interna nelle teorie sull’impresa.
Entrepreneurial communication and the strategic role of Internal Communication, 2011.
Entrepreneurial communication and the strategic role of Internal Communication
Invernizzi, Emanuele;Romenti, Stefania
2011-01-01
Abstract
Purpose of the paper – Current debate in Corporate Communication, Organizational Communication, and Public Relations literature states that internal communication is vital for organizational management and success. While advocating its strategic role, communication scholars fail to provide a unifying frame of the strategic contribution of internal communication to the organization. The aim of the paper is to discuss the strategic role of internal communication in sustaining decision making processes and organizational success with reference to recent studies of Entrepreneurial Organization. Methodology – On this purpose an extensive review of internal communication literature will be carried out with the aim of systematizing it according to the Entrepreneurial Communication Paradigm. That is a framework which interprets the strategic role of communication in light of the Entrepreneurial Organization Theories. Findings – Adopting the entrepreneurial perspective, we posit that internal communication activities play a pivotal role and enrich the strategic role of communication at various levels, supporting the organizational development and activating the entrepreneurial élan of the organizational members. Research limitations – The paper is based on a literature review which needs to be consolidated through case studies in future developments of the research. Practical implications – The study offers a systematization of the knowledge on the strategic role of internal communication. It also provides a more complete outlook on the objectives which might be assigned to internal communication in supporting organizational success. Originality – The paper advances entrepreneurial studies as an interpretative framework of the strategic role of internal communication. Hence it grounds the debate on internal communication in the theories of the firm.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.