Computer-mediated communication, especially in its latest developments (Web 2.0, Augmented Reality systems, tagging-based standards) seems to call for a radical rethinking of the basic tenets of linguistics. The Gricean maxims of quantity, quality, relevance and non-ambiguity have deeply been shaken by these forms of verbal and visual exchange. The boundary between the world and the web has increasingly become a thin and permeable membrane: the real and the virtual environments have mixed so inextricably that it is no longer possible to discuss them in terms of mutually-exclusive dimensions. In our deeply-layered and mixed world fundamental issues like semantic continuity, indexicality and figurative language need to be re-defined. After a general overview on how linguistic assumptions – with particular regard to pragmatics - have been transformed by the existence of hybrid ecosystems, my paper will focus on the phenomenon known as “tagging”, which has once and for ever established a constant isomorphism between the net and the planet. Tagclouds are the most significant example of how texts can embody Grice’s maxims from this new perspective.

Tagging the World: An Augmented Idea of Felicity Conditions, 2011.

Tagging the World: An Augmented Idea of Felicity Conditions

Logaldo, Mara
2011

Abstract

Computer-mediated communication, especially in its latest developments (Web 2.0, Augmented Reality systems, tagging-based standards) seems to call for a radical rethinking of the basic tenets of linguistics. The Gricean maxims of quantity, quality, relevance and non-ambiguity have deeply been shaken by these forms of verbal and visual exchange. The boundary between the world and the web has increasingly become a thin and permeable membrane: the real and the virtual environments have mixed so inextricably that it is no longer possible to discuss them in terms of mutually-exclusive dimensions. In our deeply-layered and mixed world fundamental issues like semantic continuity, indexicality and figurative language need to be re-defined. After a general overview on how linguistic assumptions – with particular regard to pragmatics - have been transformed by the existence of hybrid ecosystems, my paper will focus on the phenomenon known as “tagging”, which has once and for ever established a constant isomorphism between the net and the planet. Tagclouds are the most significant example of how texts can embody Grice’s maxims from this new perspective.
Realtà aumentata; ARtags; web semantico; tagclouds; massime di Grice
Augmented reality; ARtags; semantic web; tagclouds; Gricean maxims
Tagging the World: An Augmented Idea of Felicity Conditions, 2011.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/2194
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