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EnglishIn this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussed.
| Autori: | Illia, Laura; ROMENTI, STEFANIA; Rodríguez Cánovas, Belén; MURTARELLI, GRAZIA; Carroll, Craig E. |
| Data di pubblicazione: | 30-ott-2015 |
| Titolo: | Exploring corporations’ dialogue about CSR in the digital era |
| Rivista: | |
| Editore: | Kluwer |
| Numero di pagine: | 20 |
| Revisione (peer review): | esperti anonimi |
| IF: | con ISI Impact Factor |
| Rilevanza: | internazionale |
| Lingua: | English |
| Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese |
| Keywords: | CSR Online Dialogue Openness Communication |
| Abstract: | In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussed. |
| Numero degli autori: | 5 |
| Supporto: | A stampa |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Romenti_2015 - JBE.pdf | N/A | UNIVERSITY_NETWORK |
http://hdl.handle.net/10808/17902
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