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Gender Rhetoric for Sale: Ferragni and the Platformization of the Female Body That Crushes Ideologies

This article aims to make a contribution to the study of liberal feminism, social media, and influencer culture, especially in the Italian context. The feminism of Chiara Ferragni, Italian fashion influencer with over 29 million followers, is an interesting case study that questions the relations, as well as the interaction, between activism, gender, and influencer culture. Ferragni’s body simulacrum, exhibited through numerous social media advertising images, was displayed at Sanremo, a ren...