Make it personal: storytelling helps employees with their companies CSR initiatives

Humans are natural storytellers. Whether we’re conscious of it or not, we constantly create and share stories about what happened and why, as well as scenarios for what might happen next. Stories powerfully convey values, place them in context for the future and allow us to identify future opportunities. Within organizations, stories can be helpful in dealing with critical issues—such as those targeted by the company’s corporate social responsibility initiatives—by highlighting the positive and negative outcomes of individual and collective behaviors. Inter - nal stories are important to motivate people and create messages that are memorable enough for people to take action.