Are Ecomuseums and Marketing a Possible Combination?

This paper provides an insight into marketing of Ecomuseums. Ecomuseums are asset of the cultural and creative economy, recently recognized and rapidly evolving. Coined in France in the early seventies by de Varine (1978), the term Ecomuseum identifies a region characterized by environments of traditional life, from a historical, artistic and natural heritage that must be protected and preserved (Elliot, 2006). This paper provides an insight into marketing of Ecomuseum, and its boundaries. The study of the websites of ecomuseums mainly located in North America and Europe, has given meaningful information about features of marketing and marketing communication in Ecomuseums. This paper is to be considered a new insight into this topic and it is useful for communities, managers and practitioners who want to go through innovation in managing marketing and marketing communication in Ecomuseums.