This paper provides an insight into marketing of Ecomuseums. Ecomuseums are asset of the cultural and creative economy, recently recognized and rapidly evolving. Coined in France in the early seventies by de Varine (1978), the term Ecomuseum identifies a region characterized by environments of traditional life, from a historical, artistic and natural heritage that must be protected and preserved (Elliot, 2006). This paper provides an insight into marketing of Ecomuseum, and its boundaries. The study of the websites of ecomuseums mainly located in North America and Europe, has given meaningful information about features of marketing and marketing communication in Ecomuseums. This paper is to be considered a new insight into this topic and it is useful for communities, managers and practitioners who want to go through innovation in managing marketing and marketing communication in Ecomuseums.

Are Ecomuseums and Marketing a Possible Combination?, 2014-08.

Are Ecomuseums and Marketing a Possible Combination?

Esposito, Annamaria
2014-08

Abstract

This paper provides an insight into marketing of Ecomuseums. Ecomuseums are asset of the cultural and creative economy, recently recognized and rapidly evolving. Coined in France in the early seventies by de Varine (1978), the term Ecomuseum identifies a region characterized by environments of traditional life, from a historical, artistic and natural heritage that must be protected and preserved (Elliot, 2006). This paper provides an insight into marketing of Ecomuseum, and its boundaries. The study of the websites of ecomuseums mainly located in North America and Europe, has given meaningful information about features of marketing and marketing communication in Ecomuseums. This paper is to be considered a new insight into this topic and it is useful for communities, managers and practitioners who want to go through innovation in managing marketing and marketing communication in Ecomuseums.
Inglese
giu-2014
Toulon-Verona Conference "Excellence in Services"
17
Liverpool UK
2014
internazionale
contributo
Proceedings of 17th Toulon-Verona Conference "Excellence in Services"
Martin J, McClelland B.
131
138
8
9788890432743
9788890432743
United Kingdom
Liverpool
Liverpool John Moores University
comitato scientifico
Online
Settore SECS-P/08 - Economia E Gestione Delle Imprese
1
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/9889
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • ???jsp.display-item.citation.isi??? ND
social impact