Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.
|Titolo:||Communicating Corporate Social Responsibility to a Cynical Public|
|Autori:||Illia, Laura; Romenti, Stefania; Zyglidopoulos, Stelios; RodríguezCánovas, Belén; González del Valle Brena, Almudena|
|Rivista:||MIT SLOAN MANAGEMENT REVIEW|
|Data di pubblicazione:||2013|
|Nome editore:||MIT Sloan Management Review|
|Citazione:||Communicating Corporate SocialResponsibility to a Cynical Public, 2013.|
|Appare nelle tipologie:||01 - Articolo su rivista|