Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.

Communicating Corporate SocialResponsibility to a Cynical Public, 2013.

Communicating Corporate Social Responsibility to a Cynical Public

Romenti, Stefania;
2013-01-01

Abstract

Corporate social responsibility, once seen as peripheral to companies’ main businesses, has been becoming standard practice, with an increasing number of businesses engaging in CSR activities. For example, in a 2007 global survey of corporate managers, the Economist Intelligence Unit found that the majority of respondents (55.2%) considered CSR a high or very high priority for their company, a significant increase from three years previously (33.9%). An even greater majority (68.9%) expected the importance of CSR to increase in the future.
Inglese
2013
MIT Sloan Management Review
54
3
15
18
4
United States
internazionale
esperti anonimi
con ISI Impact Factor
A stampa
Settore SECS-P/08 - Economia E Gestione Delle Imprese
5
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/9688
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social impact