Purpose – To investigate how and how much corporate communication planning process has been implemented by Italian companies, and explore the most widely used communication planning approaches. Approach – A qualitative research analysis based on semi-structured interviews with managers and communication professionals from Italian or Italian branches of multinational companies belonging to different macro-sectors. Findings – New sense of efficacy refers to the communication planning process: relational effectiveness of the organization, growth of collaborative relationships between roles involved in planning throughout the whole process. Research implications – In Italy there are few studies on the issue of communication planning process, and the paper will be a contribution to this field of research. Practical implications or applications – Useful to understand the prevailing approaches in communication planning adopted by Italian companies, and get an overview of the trends, and practices emerging in Italian companies.

How does it work in Italian companies? The communication planning process., 2013-06-05.

How does it work in Italian companies? The communication planning process.

Esposito, Annamaria
2013-06-05

Abstract

Purpose – To investigate how and how much corporate communication planning process has been implemented by Italian companies, and explore the most widely used communication planning approaches. Approach – A qualitative research analysis based on semi-structured interviews with managers and communication professionals from Italian or Italian branches of multinational companies belonging to different macro-sectors. Findings – New sense of efficacy refers to the communication planning process: relational effectiveness of the organization, growth of collaborative relationships between roles involved in planning throughout the whole process. Research implications – In Italy there are few studies on the issue of communication planning process, and the paper will be a contribution to this field of research. Practical implications or applications – Useful to understand the prevailing approaches in communication planning adopted by Italian companies, and get an overview of the trends, and practices emerging in Italian companies.
communication, planning, process, companies operating in Italy
How does it work in Italian companies? The communication planning process., 2013-06-05.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/8428
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