Can responsible communication with employees mitigate the negative effects of a crisis? In the pre-crisis stage, employee communication can contribute to the internal commitment building, while in the crisis stage, it can reinforce the commitment by means of accommodative crisis communication strategies. Employee commitment is at the basis of positive employee communicative actions as advocacy and positive referrals that finally protect the company's reputation. A survey of Italian companies examined internal crisis communication strategies during the 2009 global economic crisis. The main results show that companies have used defensive internal communication strategies that may undermine their intangible assets.

Responsible Communication with Employees to Mitigate the Negative Effects of Crises: A study of Italian Companies, 2013-04.

Responsible Communication with Employees to Mitigate the Negative Effects of Crises: A study of Italian Companies

Mazzei, Alessandra;Ravazzani, Silvia
2013-04

Abstract

Can responsible communication with employees mitigate the negative effects of a crisis? In the pre-crisis stage, employee communication can contribute to the internal commitment building, while in the crisis stage, it can reinforce the commitment by means of accommodative crisis communication strategies. Employee commitment is at the basis of positive employee communicative actions as advocacy and positive referrals that finally protect the company's reputation. A survey of Italian companies examined internal crisis communication strategies during the 2009 global economic crisis. The main results show that companies have used defensive internal communication strategies that may undermine their intangible assets.
Inglese
International Conference on Corporate and Marketing Communication: Responsible Communication
18
Salerno
2013
internazionale
contributo
Responsible Communication: Past, Present, Future
2
11
10
9788890687365
9788890687365
Italy
Salerno
esperti anonimi
CD-ROM
Settore SECS-P/08 - Economia E Gestione Delle Imprese
2
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/8069
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