CTC2012 presents itself as a primary laboratory for reflection on the most important issues in the macro theme of “Children’s and Adolescents’ consumptions”. It is the first time that a conference like this is held in Italy. It presents a well articulated vision of the main issues both in a psychological and social perspective with the involvement of a large number of experts from 46 countries in the world. We are glad to accommodate such a large number of experts and scholars on consumption in childhood and adolescence at IULM University and to offer participants the opportunity to attend the keynotes session held by the most important specialists the current academic research can boast. The aim of this brief introduction is to sketch a overview of the papers we received and giving a simplified representation of them. After pointing out CTC2012 objectives, it will be presented the main theme and how it was declined by CTC participants on the basis of the submitted papers