Ultra-Realistic Fake Digital Advertising Campaigns

In today's fast-paced digital landscape a new type of visual storytelling is taking shape: ultra-realistic fake advertising campaigns. These campaigns use hyper-realistic imagery and immersive storytelling techniques to create striking, memorable experience, that could resonate with Generation Z specifically. This chapter looks at the emergence of these campaigns and explores the technologies that enable them, their viral potential on social media and their psychological resonance with digitally-raised consumers. To better understand this new form of communication, this chapter presents a study that combines qualitative and quantitative methods and explores how bold and emotional visual content could influence the behaviour and preferences of Generation Z in digital environments.