This study conducts a thematic analysis of user-generated content on smart homes from the United States and China using topic modeling. It investigates cross-cultural influences on consumer perceptions by integrating two of Hofstede’s cultural dimensions with the technology acceptance model. The findings provide valuable insights for tailoring marketing strategies to different cultural contexts.
CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONSOF SMART HOMES: A THEMATIC ANALYSIS OF UGC, 2025-07.
CROSS-CULTURAL INFLUENCES ON CONSUMERS’ PERCEPTIONS OF SMART HOMES: A THEMATIC ANALYSIS OF UGC
Cheng Ming
;Corsaro Daniela
2025-07-01
Abstract
This study conducts a thematic analysis of user-generated content on smart homes from the United States and China using topic modeling. It investigates cross-cultural influences on consumer perceptions by integrating two of Hofstede’s cultural dimensions with the technology acceptance model. The findings provide valuable insights for tailoring marketing strategies to different cultural contexts.
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