governance; stakeholders’ engagement; collaboration, decisional processes; destination marketing
|Titolo:||Stakeholders’ engagement and collaboration in tourism destinations|
|Tipo:||proceedings paper - contributo in atti di convegno, pubblicato|
|Data di pubblicazione:||giu-2012|
|Numero di pagine:||33|
|Keywords:||This paper explores the genesis of stakeholders’ engagement, considered as a determinant of effective destination management activities and long term positive performance in tourism destinations. The empirical analysis revolves around the role plaid by tourism products’ design and management as starting point for collaborative processes. The analysis is based on the Skipassfree case study, developed by Livigno (Italy). It aims at contributing to fill a specific gap in the literature, which focuses much more on why collaboration is implemented rather than on how it is established. The field analysis identified collaborative mechanisms to assure stakeholder engagement throughout five main processes able to design a counter-seasonal policies: i)genesis, ii) development, iii) budget, iv) marketing plan, v) internal marketing. Conclusions suggest that a clear focus on “extremely seasonal” periods – which generates a common sense of urgency among all destination organizations – can be a valid premise for engaging local stakeholders. Moreover, the longitudinal study of Livigno, suggested that once stakeholders’ engagement has been effectively implemented, it becomes a self-feeding process, with positive effects on destination’s and firms’ performance.|
|Abstract:||governance; stakeholders’ engagement; collaboration, decisional processes;|
|Citazione:||Stakeholders’ engagement and collaboration in tourism destinations, 2012-06.|
|Appare nelle tipologie:||4.01 Contributo in atti di convegno (pubblicato)|
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