Sustainability reports have become essential tools for conveying a company’s initia-tives related to environmental, social, and economic sustainability (Lock & Arujo, 2020). As societal expectations continue to rise, sustainability reporting has gained widespread adoption across numerous sectors. These reports function as strategic in-struments for businesses to transparently share their social and environmental achieve-ments with various stakeholders (Thaslim & Antony, 2018). The persuasive nature of sustainability reports is increasingly significant, making rhet-oric a key component in the drafting process across industries. While rhetoric aids in legitimizing a company's activities (Hooghiemstra, 2000; Cheney et al., 2004; Suddaby & Greenwood, 2005; Castellò & Lozano, 2011), there are concerns about the potential distortion of important information. Research has highlighted the presence of rhetorical strategies and deliberate persuasive techniques within these reports (Higgins & Walker, 2012; Ihlen, 2015; Hossain et al., 2019; Putra et al., 2019).

Legitimacy argumentations in fast-fashion industry: a multimodal approach for OVS sustainability reporting, 2024-10-18.

Legitimacy argumentations in fast-fashion industry: a multimodal approach for OVS sustainability reporting

Giuseppe Bonaccorso
2024-10-18

Abstract

Sustainability reports have become essential tools for conveying a company’s initia-tives related to environmental, social, and economic sustainability (Lock & Arujo, 2020). As societal expectations continue to rise, sustainability reporting has gained widespread adoption across numerous sectors. These reports function as strategic in-struments for businesses to transparently share their social and environmental achieve-ments with various stakeholders (Thaslim & Antony, 2018). The persuasive nature of sustainability reports is increasingly significant, making rhet-oric a key component in the drafting process across industries. While rhetoric aids in legitimizing a company's activities (Hooghiemstra, 2000; Cheney et al., 2004; Suddaby & Greenwood, 2005; Castellò & Lozano, 2011), there are concerns about the potential distortion of important information. Research has highlighted the presence of rhetorical strategies and deliberate persuasive techniques within these reports (Higgins & Walker, 2012; Ihlen, 2015; Hossain et al., 2019; Putra et al., 2019).
Inglese
18-ott-2024
«Brands and Purpose in a changing era», XXI^ SIM Conference, Milano, 17-19 ottobre 2024
21
Milano
2024
internazionale
contributo
«Brands and Purpose in a changing era», XXI^ SIM Conference, Milano, 17-19 ottobre 2024 (Proceedings)
1
20
20
978-88-947829-1-2
978-88-947829-1-2
Italy
Società Italiana Marketing
esperti anonimi
Online
Settore SECS-P/08 - Economia e Gestione delle Imprese
Settore ECON-07/A - Economia e gestione delle imprese
1
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10808/62107
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