In this paper it is evaluated the nowadays situation of Italian Museums regarding communication investments and tactics. Emerging Virtuous Italian Museums are institutions that are legally transforming, changing their property and management, investing more than 15% of their resources in promotion and implementing impressive e-visibility. Thanking the analysis of some cases, it will be given evidence of these relevant changes.
Communication and fundraising strategies of virtuous Italian museums, 2004.
Communication and fundraising strategies of virtuous Italian museums
Besana, Angela;Bagnasco, Anna Maria;
2004-01-01
Abstract
In this paper it is evaluated the nowadays situation of Italian Museums regarding communication investments and tactics. Emerging Virtuous Italian Museums are institutions that are legally transforming, changing their property and management, investing more than 15% of their resources in promotion and implementing impressive e-visibility. Thanking the analysis of some cases, it will be given evidence of these relevant changes.
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