What can be a strong signal in order to increase ticket revenues and attract private contributions in modern cultural firms? Intangible Assets. Though ticket revenues have not declined, the Italian State has not lost his aptitude of social father, taking care of merit goods such as Performing and Visual Arts. Though they are encouraging grant-making initiatives and stakeholders such as Banking Foundations, private citizens and enterpreneurs, Italian Cultural Firms are getting on a sweet privatization. Not confident of the Italian private vocation for arts financing and always estimating cultural goods as fundamentals of the Italian tradition and history, they don’t strongly invest in fundraising and advertising campaigns, in ultimate sense, intangibles and they only trust State and Local Administrations Funding. Revising communication and accounting practices could be a virtuous track in order to get on a tangible privatization. Here, it is given evidence of strategies and performance of Italian Cultural Foundations.

Revising accounting and branding Italian cultural firms: intangible assets, 2005.

Revising accounting and branding Italian cultural firms: intangible assets

Besana, Angela;
2005

Abstract

What can be a strong signal in order to increase ticket revenues and attract private contributions in modern cultural firms? Intangible Assets. Though ticket revenues have not declined, the Italian State has not lost his aptitude of social father, taking care of merit goods such as Performing and Visual Arts. Though they are encouraging grant-making initiatives and stakeholders such as Banking Foundations, private citizens and enterpreneurs, Italian Cultural Firms are getting on a sweet privatization. Not confident of the Italian private vocation for arts financing and always estimating cultural goods as fundamentals of the Italian tradition and history, they don’t strongly invest in fundraising and advertising campaigns, in ultimate sense, intangibles and they only trust State and Local Administrations Funding. Revising communication and accounting practices could be a virtuous track in order to get on a tangible privatization. Here, it is given evidence of strategies and performance of Italian Cultural Foundations.
Inglese
International Conference on Arts and Cultural Management
8
Montreal
2005
internazionale
contributo
2-9808602-0-4
2-9808602-0-4
Canada
Montreal
nessuno
A stampa
Settore SECS-P/01 - Economia Politica
Con il finanziamento di Università IULM e Fondazione Cariplo. Progetto di ricerca INNOVAZIONE PRODUTTIVA E COMUNICAZIONE NELLE CASE MUSEO ITALIANE. Rif. 2005.0230/10.5469
3
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/593
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