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EnglishWhat can be a strong signal in order to increase ticket revenues and attract private contributions in modern cultural firms? Intangible Assets. Though ticket revenues have not declined, the Italian State has not lost his aptitude of social father, taking care of merit goods such as Performing and Visual Arts. Though they are encouraging grant-making initiatives and stakeholders such as Banking Foundations, private citizens and enterpreneurs, Italian Cultural Firms are getting on a sweet privatization. Not confident of the Italian private vocation for arts financing and always estimating cultural goods as fundamentals of the Italian tradition and history, they don’t strongly invest in fundraising and advertising campaigns, in ultimate sense, intangibles and they only trust State and Local Administrations Funding. Revising communication and accounting practices could be a virtuous track in order to get on a tangible privatization. Here, it is given evidence of strategies and performance of Italian Cultural Foundations.
| Autori: | Besana, Angela; De Capoa, Chiara; Gabbioneta, Claudia |
| Data di pubblicazione: | 2005 |
| Titolo: | Revising accounting and branding Italian cultural firms: intangible assets |
| Nome del convegno: | International Conference on Arts and Cultural Management |
| Numero del convegno: | 8 |
| Luogo del convegno: | Montreal |
| Anno del convegno: | 2005 |
| Sezione: | contributo |
| Rilevanza: | internazionale |
| Luogo di pubblicazione: | Montreal |
| Nazione editore: | Canada |
| Editore: | HEC Montreal |
| Titolo del libro: | Proceedings of the 8th International Conference on Arts and Cultural Management |
| ISBN: | 2-9808602-0-4 2-9808602-0-4 |
| Revisione (peer review): | nessuno |
| Lingua: | English |
| Altre informazioni significative: | Con il finanziamento di Università IULM e Fondazione Cariplo. Progetto di ricerca INNOVAZIONE PRODUTTIVA E COMUNICAZIONE NELLE CASE MUSEO ITALIANE. Rif. 2005.0230/10.5469 |
| Settore Scientifico Disciplinare: | Settore SECS-P/01 - Economia Politica |
| Keywords: | accounting;branding;cultura |
| Keywords: | accounting;branding;culture |
| Abstract: | What can be a strong signal in order to increase ticket revenues and attract private contributions in modern cultural firms? Intangible Assets. Though ticket revenues have not declined, the Italian State has not lost his aptitude of social father, taking care of merit goods such as Performing and Visual Arts. Though they are encouraging grant-making initiatives and stakeholders such as Banking Foundations, private citizens and enterpreneurs, Italian Cultural Firms are getting on a sweet privatization. Not confident of the Italian private vocation for arts financing and always estimating cultural goods as fundamentals of the Italian tradition and history, they don’t strongly invest in fundraising and advertising campaigns, in ultimate sense, intangibles and they only trust State and Local Administrations Funding. Revising communication and accounting practices could be a virtuous track in order to get on a tangible privatization. Here, it is given evidence of strategies and performance of Italian Cultural Foundations. |
| Numero degli autori: | 3 |
| Supporto: | A stampa |
| Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
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