This paper intends to contribute to the understanding of the power of words at the level of discursive strategies and framing processes with a focus on how these are interrelated in digital spaces in ways that can enable and constrain corporate talk. The main purpose of the paper is to show how a critical discourse analysis of hypermodal messages can enhance our understanding of the interdependent relations of power and resistance in the talk strategically promoted by an organization in a social media context. In particular, the paper explores the publicly available messages posted on the Facebook page of the Thirty Meter Telescope (TMT) non-profit organization from Hawaii. The dynamic character of this multi-vocal dialogue is examined in the Facebook sub-arena by analysing the interplay of the discursive strategies of legitimation and framing processes employed by the organization.
The legitimating power of a multi-vocal digital dialogue in framing the organizational discourse, 2016.
Autori: | Maier, Carmen Daniela; Ravazzani, Silvia |
Data di pubblicazione: | 2016 |
Titolo: | The legitimating power of a multi-vocal digital dialogue in framing the organizational discourse |
Nome del convegno: | 32nd EGOS Colloquium |
Numero del convegno: | 32 |
Luogo del convegno: | Napoli |
Anno del convegno: | 2016 |
Sezione: | contributo |
Rilevanza: | internazionale |
Titolo del libro: | 32nd EGOS Colloquium |
Numero di pagine: | 28 |
Revisione (peer review): | esperti anonimi |
Lingua: | English |
Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese |
Parole Chiave: | discursive strategies, framing processes, digital communication, social media, multimodal discourse analysis |
Abstract: | This paper intends to contribute to the understanding of the power of words at the level of discursive strategies and framing processes with a focus on how these are interrelated in digital spaces in ways that can enable and constrain corporate talk. The main purpose of the paper is to show how a critical discourse analysis of hypermodal messages can enhance our understanding of the interdependent relations of power and resistance in the talk strategically promoted by an organization in a social media context. In particular, the paper explores the publicly available messages posted on the Facebook page of the Thirty Meter Telescope (TMT) non-profit organization from Hawaii. The dynamic character of this multi-vocal dialogue is examined in the Facebook sub-arena by analysing the interplay of the discursive strategies of legitimation and framing processes employed by the organization. |
Numero degli autori: | 2 |
Supporto: | Online |
Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
File in questo prodotto:
File | Descrizione | Tipologia | Licenza | |
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Maier&Ravazzani_legitimating power of digital dialogue .pdf | Documento in Pre-print | Administrator |