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EnglishThis paper intends to contribute to the understanding of the power of words at the level of discursive strategies and framing processes with a focus on how these are interrelated in digital spaces in ways that can enable and constrain corporate talk. The main purpose of the paper is to show how a critical discourse analysis of hypermodal messages can enhance our understanding of the interdependent relations of power and resistance in the talk strategically promoted by an organization in a social media context. In particular, the paper explores the publicly available messages posted on the Facebook page of the Thirty Meter Telescope (TMT) non-profit organization from Hawaii. The dynamic character of this multi-vocal dialogue is examined in the Facebook sub-arena by analysing the interplay of the discursive strategies of legitimation and framing processes employed by the organization.
The legitimating power of a multi-vocal digital dialogue in framing the organizational discourse, 2016.
| Autori: | Maier, Carmen Daniela; Ravazzani, Silvia |
| Data di pubblicazione: | 2016 |
| Titolo: | The legitimating power of a multi-vocal digital dialogue in framing the organizational discourse |
| Nome del convegno: | 32nd EGOS Colloquium |
| Numero del convegno: | 32 |
| Luogo del convegno: | Napoli |
| Anno del convegno: | 2016 |
| Sezione: | contributo |
| Rilevanza: | internazionale |
| Titolo del libro: | 32nd EGOS Colloquium |
| Numero di pagine: | 28 |
| Revisione (peer review): | esperti anonimi |
| Lingua: | English |
| Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese |
| Parole Chiave: | discursive strategies, framing processes, digital communication, social media, multimodal discourse analysis |
| Abstract: | This paper intends to contribute to the understanding of the power of words at the level of discursive strategies and framing processes with a focus on how these are interrelated in digital spaces in ways that can enable and constrain corporate talk. The main purpose of the paper is to show how a critical discourse analysis of hypermodal messages can enhance our understanding of the interdependent relations of power and resistance in the talk strategically promoted by an organization in a social media context. In particular, the paper explores the publicly available messages posted on the Facebook page of the Thirty Meter Telescope (TMT) non-profit organization from Hawaii. The dynamic character of this multi-vocal dialogue is examined in the Facebook sub-arena by analysing the interplay of the discursive strategies of legitimation and framing processes employed by the organization. |
| Numero degli autori: | 2 |
| Supporto: | Online |
| Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Maier&Ravazzani_legitimating power of digital dialogue .pdf | Documento in Pre-print | Administrator |
http://hdl.handle.net/10808/35333
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