This study explores how the selection of discursive and interactive processes generates specific framings of an issue to advocate opposite positions and to represent a struggle of power between parties with their own agendas. This paper draws from literature on public relations framing, issue arenas and multimodal discourse and reports detailed explorations of qualitative data retrieved from two websites, Protect Mauna Kea and Maunakea and TMT, which frame the Thirty Meter Telescope’s construction on Mauna Kea Mountain in Hawaii from alternative perspectives. The empirical evidence suggests that by connecting the respective issue and related issues to specific concerns, values and beliefs in novel ways, the challengers and powerholders (Steinberg, 1998) attempt to monitor the way in which the issue is understood by existing and potentially supporting groups. The findings also illustrate how the qualitative methodological approach characteristic of discourse analysis can be employed in order to reveal dynamic framing strategies.

Between “challengers and powerholders”: Framing of issues through dynamic discursive processes in a digital arena, 2016.

Between “challengers and powerholders”: Framing of issues through dynamic discursive processes in a digital arena

Ravazzani, Silvia;
2016

Abstract

This study explores how the selection of discursive and interactive processes generates specific framings of an issue to advocate opposite positions and to represent a struggle of power between parties with their own agendas. This paper draws from literature on public relations framing, issue arenas and multimodal discourse and reports detailed explorations of qualitative data retrieved from two websites, Protect Mauna Kea and Maunakea and TMT, which frame the Thirty Meter Telescope’s construction on Mauna Kea Mountain in Hawaii from alternative perspectives. The empirical evidence suggests that by connecting the respective issue and related issues to specific concerns, values and beliefs in novel ways, the challengers and powerholders (Steinberg, 1998) attempt to monitor the way in which the issue is understood by existing and potentially supporting groups. The findings also illustrate how the qualitative methodological approach characteristic of discourse analysis can be employed in order to reveal dynamic framing strategies.
Inglese
66th Annual Conference of the International Communication Association
66
Fukuoka, Giappone
2016
internazionale
contributo
66th Annual Conference of the International Communication Association
15
esperti anonimi
Online
Settore SECS-P/08 - Economia e Gestione delle Imprese
2
File in questo prodotto:
File Dimensione Formato  
ica16_proceeding_1102727.pdf

non disponibili

Tipologia: Documento in Pre-print
Dimensione 770.19 kB
Formato Adobe PDF
770.19 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/35329
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • ???jsp.display-item.citation.isi??? ND
social impact