This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.
Adopting/rejecting service innovation: a communication issue, 2014.
Adopting/rejecting service innovation: a communication issue
Corsaro, Daniela;
2014-01-01
Abstract
This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.
File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
2014 GMC SINGAPORE.pdf
Non accessibile
Dimensione
765.96 kB
Formato
Adobe PDF
|
765.96 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
