This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified.
Adopting/rejecting service innovation: a communication issue, 2014.
Autori: | Sebastiani Roberta; Corsaro, Daniela; Mele Cristina |
Data di pubblicazione: | 2014 |
Titolo: | Adopting/rejecting service innovation: a communication issue |
Nome del convegno: | Global marketing conference proceeding |
Luogo del convegno: | Singapore |
Anno del convegno: | 2014 |
Rilevanza: | internazionale |
Editore: | Korean Academy of Marketing Science |
Rivista: | |
ISBN: | 1976-8699 |
Pagina iniziale: | 732 |
Pagina finale: | 751 |
Revisione (peer review): | esperti anonimi |
Lingua: | English |
Digital Object Identifier (DOI): | http://dx.doi.org/10.15444/GMC2014.04.02.04 |
Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese |
Parole Chiave: | Service Innovation; Communication |
Abstract: | This study addressed service innovation as a process of co-construction and sense-making by companies, customers and other partners. The aim of the study was to investigate the role of communication in fostering service innovation as a process of social construction. Five key communication practices intervening in service innovation were identified. |
Numero degli autori: | 3 |
Supporto: | A stampa |
Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
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2014 GMC SINGAPORE.pdf | N/A | Administrator |
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