Literature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network.
Key features of Relationship Value and their Management, 2013-09.
Autori: | Corsaro, Daniela |
Data di pubblicazione: | set-2013 |
Titolo: | Key features of Relationship Value and their Management |
Nome del convegno: | Convegno Annuale Società Italiana di Marketing |
Luogo del convegno: | Milano |
Anno del convegno: | 2013 |
Sezione: | contributo |
Rilevanza: | nazionale |
Luogo di pubblicazione: | MILANO |
Nazione editore: | Italy |
Editore: | Società Italiana Marketing |
Titolo del libro: | Smart life. dall'innovazione tecnologica al mercato |
ISBN: | 9788890766213 |
Lingua: | Italian |
Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia e Gestione delle Imprese |
Parole Chiave: | value; management |
Abstract: | Literature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network. |
Numero degli autori: | 1 |
Supporto: | A stampa |
Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
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