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EnglishLiterature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network.
| Autori: | |
| Titolo: | Key features of Relationship Value and their Management |
| Tipo: | proceedings paper - contributo in atti di convegno, pubblicato |
| Lingua: | ita |
| Data di pubblicazione: | set-2013 |
| Nazione editore: | IT |
| Luogo di pubblicazione: | MILANO |
| Nome editore: | Società Italiana Marketing |
| Abstract: | Literature on relationship value is increasingly stressing the complexity of the concept in addit...ion to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management. This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network. |
| Citazione: | Key features of Relationship Value and their Management, 2013-09. |
| Appare nelle tipologie: | 4.01 Contributo in atti di convegno (pubblicato) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 2013 SIM.pdf | N/A | Administrator |
http://hdl.handle.net/10808/21431
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