The issue of consumer power is highly debated in consumer behavior literature. In contemporary society there are various ways in which the "new consumer" may exercise its power, apart from the purchase acts. Indeed, Internet has given a big boost to the collaborative logic that seems to be one of favorite ways in achieving empowerment.

L' empowerment del consumatore, 2007.

L' empowerment del consumatore

Mortara, Ariela
2007

Abstract

The issue of consumer power is highly debated in consumer behavior literature. In contemporary society there are various ways in which the "new consumer" may exercise its power, apart from the purchase acts. Indeed, Internet has given a big boost to the collaborative logic that seems to be one of favorite ways in achieving empowerment.
Italiano
F. Angeli
2007
108
128
137
10
Italy
nazionale
A stampa
Settore SPS/09 - Sociologia Dei Processi Economici E Del Lavoro
1
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/1727
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