The issue of consumer power is highly debated in consumer behavior literature. In contemporary society there are various ways in which the "new consumer" may exercise its power, apart from the purchase acts. Indeed, Internet has given a big boost to the collaborative logic that seems to be one of favorite ways in achieving empowerment.
L' empowerment del consumatore, 2007.
L' empowerment del consumatore
Mortara, Ariela
2007-01-01
Abstract
The issue of consumer power is highly debated in consumer behavior literature. In contemporary society there are various ways in which the "new consumer" may exercise its power, apart from the purchase acts. Indeed, Internet has given a big boost to the collaborative logic that seems to be one of favorite ways in achieving empowerment.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
