CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishWithin the research center of neuromarketing Behavior and Brain Lab (IULM University), we conducted a study adopting both traditional and neuroscientific techniques to test the emotional reaction of consumers tasting a food conserved with a new edible gel, which avoids the presence of artificial preservatives in food. In this article, we will focus only on the influence of communication on the consumption experience. Results showed a significant effect of communication on the sensorial perception of food products, in terms of conscious evaluation and unconscious response during the food tasting.
| Autori: | |
| Titolo: | Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective |
| Tipo: | journal article - articolo |
| Lingua: | eng |
| Data di pubblicazione: | nov-2015 |
| URL: | http://nmsba.com/neuromarketing-publications |
| Pagina iniziale: | 12 |
| Pagina finale: | 14 |
| Numero di pagine: | 3 |
| Nazione editore: | NL |
| Nome editore: | Neuromarketing Science & Business Association |
| Keywords: | food neuromarketing, priming, consumer behavior |
| Abstract: | Within the research center of neuromarketing Behavior and Brain Lab (IULM University), we conduct...ed a study adopting both traditional and neuroscientific techniques to test the emotional reaction of consumers tasting a food conserved with a new edible gel, which avoids the presence of artificial preservatives in food. In this article, we will focus only on the influence of communication on the consumption experience. Results showed a significant effect of communication on the sensorial perception of food products, in terms of conscious evaluation and unconscious response during the food tasting. |
| Citazione: | Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective, 2015-11. |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Neurom_Nov.2015. articolo.pdf | paper | N/A | Open Access Visualizza/Apri |
http://hdl.handle.net/10808/14433
Copyright © 2018