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EnglishWithin the research center of neuromarketing Behavior and Brain Lab (IULM University), we conducted a study adopting both traditional and neuroscientific techniques to test the emotional reaction of consumers tasting a food conserved with a new edible gel, which avoids the presence of artificial preservatives in food. In this article, we will focus only on the influence of communication on the consumption experience. Results showed a significant effect of communication on the sensorial perception of food products, in terms of conscious evaluation and unconscious response during the food tasting.
| Titolo: | Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective |
| Autori: | Ciceri, Andrea; Stasi, Antonio; Nardone, Gianluca; Songa, Giulia; Mauri, Maurizio; Russo, Vincenzo |
| Rivista: | NEUROMARKETING THEORY & PRACTICE |
| Data di pubblicazione: | nov-2015 |
| Fascicolo: | 14 |
| Nome editore: | Neuromarketing Science & Business Association |
| Citazione: | Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective, 2015-11. |
| Appare nelle tipologie: | 01 - Articolo su rivista |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Neurom_Nov.2015. articolo.pdf | paper | N/A | Open Access Visualizza/Apri |
http://hdl.handle.net/10808/14433
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