SONGA, GIULIA
SONGA, GIULIA
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Risultati 1 - 6 di 6 (tempo di esecuzione: 0.008 secondi).
A neuroscientific method for assessing effectiveness of digital vs. print ads: using biometric techniques to measure cross-media ad experience and recall
2019-04-01 Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; Gabrielli, Giorgio; Clement, Jesper
How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study
2019-01-01 Songa, Giulia; Slabbinck, Hendrik; Vermeir, Iris; Russo, Vincenzo
IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products
2017-09-21 Russo, Vincenzo; Songa, Giulia
MISURARE L’EFFICACIA PUBBLICITARIA: COME COGLIERE LA “DANZA FRA AFFETTO E RAGIONE” INTEGRANDO TECNICHE TRADIZIONALI E NEUROMARKETING
2017-09-01
Neuromarketing empirical approaches and food choice: A systematic review
2018-01-01 A. Stasi, Songa; Songa, Giulia; Mauri, M.; Ciceri, A.; Diotallevi, F.; Nardone, G.; Russo, Vincenzo
Novel Food-Based Product Communication: A Neurophysiological Study
2020-07-14 Russo, Vincenzo; Songa, Giulia; Milani Marin, Laura Emma; Balzaretti, Claudia Maria; Tedesco, Doriana Eurosia Angela