Value creation through strategic innovation and cooperation

This paper focuses on strategic and organizational innovation (Shumpeter, 1947) as key factors in creating additional value for customers – and, as a consequence, for firms – in mature tourist services located in tourism districts (Sainaghi, 2004). The paper aims at thinking about context conditions that can encourage or constrain innovation (§3), identifying sources of competitive advantage, and levels of strategies (§4), and finally discovering the mechanisms of value distribution among innovative organizations (§5).