Tourism curricula: entrepreneurial engagement and stakeholders' satisfacion

Today Universities face a very competitive arena and the stakeholders’ engagement and satisfaction, they are both essential in order to gain and consolidate the competitive advantage. The entrepreneurial engagement can refer to lectures, research and practice. The entrepreneurial engagement can, as a consequence, involve stages and internships at the firm, from marketing offices to laboratories, from different supply chains to contemporary places of work like event locations. The entrepreneurial satisfaction can be measured through questionnaires, interviews and the advocacy for the university mission through sponsorships and partnerships for research and growth of both entrepreneurs and universities. Relationship Marketing becomes a priority in order to manage relationships with stakeholders and to create a competitive edge for the university. If tourism curricula are quite new in the education supply in Italy, the entrepreneurial engagement is evident in all above-mentioned practices. This is the analysis of satisfaction of 100 entrepreneurs of the tourism industry who supplied stages for IULM University Tourism students. Cluster analysis of a sample of replies to 100 questionnaires on 2014’s and 2013’s stages, it will give evidence of the diversification of the supply chain and of the different entrepreneurs’ satisfaction about students’ skills: knowledge, relationship skills, willingness-to-learn, overall satisfaction.