The paper discusses S.Hall's encoding decoding model in the context of actual television and web audience's practices. Examining a sample of sites regarding tv series, it is suggested that decoding regards appropriation practices of television discourses that lead to an involvment of audiences in the area of everyday life and a production of secondary textualities as well
"Culture exists as a constant battlefield". Rappresentazione e partecipazione dai discorsi televisivi al web 2.0, 2014-09-26.
"Culture exists as a constant battlefield". Rappresentazione e partecipazione dai discorsi televisivi al web 2.0
MANZATO, ANNA GRAZIA;
2014-09-26
Abstract
The paper discusses S.Hall's encoding decoding model in the context of actual television and web audience's practices. Examining a sample of sites regarding tv series, it is suggested that decoding regards appropriation practices of television discourses that lead to an involvment of audiences in the area of everyday life and a production of secondary textualities as well
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