| Nome |
# |
|
La scelta tra razionalità ed emozione, file dd257433-e72d-c9a9-e053-6605fe0a2f53
|
3.197
|
|
Comunicare il vino: tecniche di neuromarketing applicate, file dd257433-f44e-c9a9-e053-6605fe0a2f53
|
1.591
|
|
Processi decisionali e persuasione, file dd257433-9404-c9a9-e053-6605fe0a2f53
|
835
|
|
A neuroscientific method for assessing effectiveness of digital vs. print ads: using biometric techniques to measure cross-media ad experience and recall, file dd257434-4c64-c9a9-e053-6605fe0a2f53
|
815
|
|
Sustainability and organic production: How information influences consumer’s expectation and preference for yogurt, file dd257433-afd0-c9a9-e053-6605fe0a2f53
|
611
|
|
Emozioni, decisioni e comportamenti di consumo alimentare: le soluzioni offerte dal neuromarketing, file dd257433-dd9b-c9a9-e053-6605fe0a2f53
|
583
|
|
Neuromarketing empirical approaches and food choice: A systematic review, file dd257434-1ffa-c9a9-e053-6605fe0a2f53
|
491
|
|
A neurophysiological exploration of the dynamic nature of emotions during the customer experience, file dd257434-5f6d-c9a9-e053-6605fe0a2f53
|
449
|
|
Job crafting e benessere lavorativo: un’indagine esplorativa nel periodo dell’emergenza sanitaria, file dd257434-602b-c9a9-e053-6605fe0a2f53
|
391
|
|
Il consumo alimentare e il ruolo della comunicazione nella promozione di stili di comportamento nell'infanzia e nell'adolescenza, file dd257433-9a2c-c9a9-e053-6605fe0a2f53
|
390
|
|
NEUROSCIENZE A TAVOLA I segreti del cervello per avere successo nella ristorazione, file dd257434-6a1a-c9a9-e053-6605fe0a2f53
|
377
|
|
Il potere dei media e la percezione del potere mafioso da parte dei giovani, file dd257433-ab5f-c9a9-e053-6605fe0a2f53
|
314
|
|
IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products, file dd257434-203c-c9a9-e053-6605fe0a2f53
|
314
|
|
La costruzione dell'identità nella società dei consumi e i processi di immigrazione, file dd257433-93a3-c9a9-e053-6605fe0a2f53
|
279
|
|
How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study, file dd257434-3a45-c9a9-e053-6605fe0a2f53
|
220
|
|
L’esperienza di acquisto tra metaverso ed e-commerce: un'indagine di Consumer Neuroscience, file 5ec8ace5-16a5-422e-aa25-6e652df26a06
|
187
|
|
Il contributo delle neuroscienze e del neuromarketing alla cosmetica: Una nuova frontiera per lo studio dell’emozione e dei processi percettivi, file dd257434-7bee-c9a9-e053-6605fe0a2f53
|
187
|
|
Coaching (o Neurocoaching): prime evidenze neuroscientifiche sul legame Coach-Coachee durante una sessione in soggetti in transizione verso il mondo lavorativo, file badbf1a0-611c-4ef9-848e-87b3deb8fed9
|
185
|
|
Validazione della versione italiana dell'Emotional Style Questionnaire (ESQ), file f59bf900-0de3-46f2-94c0-cfcbcb507676
|
177
|
|
Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective, file dd257433-e579-c9a9-e053-6605fe0a2f53
|
176
|
|
La moda e il ruolo della comunicazione nella promozione di stili di comportamento nell'infanzia e nell'adolescenza, file dd257433-9983-c9a9-e053-6605fe0a2f53
|
175
|
|
The impact of emotions on recall: An empirical study on social ads, file dd257434-0935-c9a9-e053-6605fe0a2f53
|
160
|
|
Utilizzare occhiali di genere: neuromarketing e efficacia della comunicazione sociale, file dd257433-ca11-c9a9-e053-6605fe0a2f53
|
155
|
|
Pasta Experience: a neuromarketing approach., file 16698c11-b381-4452-8f14-e16813f9393a
|
149
|
|
Family lifestyle and childhood obesity in an urban city of Northern Italy, file dd257433-c895-c9a9-e053-6605fe0a2f53
|
149
|
|
Interazioni nel futuro: atteggiamento e aspettative, file dd257433-942e-c9a9-e053-6605fe0a2f53
|
144
|
|
Il caso Danacol, come il neuromarketing è in grado di predire il successo di uno spot televisivo, file dd257434-6a12-c9a9-e053-6605fe0a2f53
|
141
|
|
Neuroscienze e progettazione degli spazi della città, file dd257434-492b-c9a9-e053-6605fe0a2f53
|
140
|
|
The coherence between organisational identity
and corporate image: A case of change
management in a health organisation, file dd257433-af3f-c9a9-e053-6605fe0a2f53
|
137
|
|
The foreign language effect on decision-making: A meta-analysis, file dd257434-7eef-c9a9-e053-6605fe0a2f53
|
134
|
|
Assessing the emotional response in social communication: the role of neuromarketing., file dd257434-6bc1-c9a9-e053-6605fe0a2f53
|
128
|
|
Consumer Neuroscience e Brand Relationship: misurare l’associazione implicita tra il Sé del consumatore e il brand, file d152247b-0624-47ca-85f7-27d9a51b1ca2
|
125
|
|
Wellbeing Costs of Technology Use during Covid-19 Remote Working: An Investigation Using the Italian Translation of the Technostress Creators Scale, file dd257434-5daa-c9a9-e053-6605fe0a2f53
|
123
|
|
Psicologia della Comunicazione e Neuromarketing, file dd257434-3c1e-c9a9-e053-6605fe0a2f53
|
121
|
|
Prefazione a: Healthy Break: scegli, componi e... gusta!, file dd257434-4929-c9a9-e053-6605fe0a2f53
|
119
|
|
Valori e mass media: un modello di analisi per lo studio dei processi di comunicazione, file dd257433-9988-c9a9-e053-6605fe0a2f53
|
118
|
|
null, file dd257433-affc-c9a9-e053-6605fe0a2f53
|
100
|
|
Economic behaviour and imperfectly choices:
Experts and ordinary people on the same wrong
way?, file dd257433-af41-c9a9-e053-6605fe0a2f53
|
98
|
|
I principi della sostenibilità: dai valori dichiarati al comportamento di consumo alimentare. Analisi del ruolo dei media nella costruzione e diffusione della rappresentazione sociale della sostenibilità, file dd257433-ab5c-c9a9-e053-6605fe0a2f53
|
83
|
|
Le ricerche di neuromarketing e l’analisi delle pubblicità televisive, file dd257434-5ec1-c9a9-e053-6605fe0a2f53
|
83
|
|
Comportamenti di consumo e costruzione dell’identità, file dd257433-9a33-c9a9-e053-6605fe0a2f53
|
82
|
|
ESB: A low-cost EEG Synchronization Box., file dd257434-671a-c9a9-e053-6605fe0a2f53
|
81
|
|
Neuroselling: unveiling the underlying processes of infomercials success., file dc1af32e-8c0b-43ff-89c6-31349c2e67c0
|
73
|
|
Persuadi a sceglierti e a scegliere i tuoi vini. Come? Il neuromaketing del vino, file dd257433-dd0c-c9a9-e053-6605fe0a2f53
|
73
|
|
Lavorare per la Terza Missione con le competenze trasversali dei giovani: strategie e tecniche per il self marketing degli studenti universitari, file dd257434-40f9-c9a9-e053-6605fe0a2f53
|
73
|
|
Editorial: Neuromanagement and Neuromarketing, file dd257434-8432-c9a9-e053-6605fe0a2f53
|
71
|
|
Childhood obesity, overweight and underweight: a study in primary schools in Milan, file dd257433-afce-c9a9-e053-6605fe0a2f53
|
59
|
|
Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy, file dd257434-8228-c9a9-e053-6605fe0a2f53
|
59
|
|
The role of customer satisfaction in change management in the hospital: an empirical analysis in Italian Hospital, file dd257433-9a2f-c9a9-e053-6605fe0a2f53
|
58
|
|
The consumers’ decision-making process in
the local food system: An empirical research
in Sicily, file dd257433-b17e-c9a9-e053-6605fe0a2f53
|
58
|
|
Internet Users' privacy Concerns and Beliefs About Government Surveillance: An Exploratory Study of Differences Between Italy and the United States, file dd257433-93ae-c9a9-e053-6605fe0a2f53
|
56
|
|
Cultura di innovazione nelle piccole e micro imprese: aspetti psicologici e culturali nell'utilizzo dell'e-commerce, file dd257433-998a-c9a9-e053-6605fe0a2f53
|
52
|
|
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective, file dd257434-7685-c9a9-e053-6605fe0a2f53
|
46
|
|
Neuroscienze, Marketing e Neurogastrofisica, file dd257434-66d2-c9a9-e053-6605fe0a2f53
|
45
|
|
Food consumer behavior, lifestyle and health condition of families and their children attending primary school in Milan, file dd257433-a379-c9a9-e053-6605fe0a2f53
|
44
|
|
Child and Teen Consumption: Food Consumption,
Communication, Life Styles and Fashion: an introduction of the CTC2012, file dd257433-b0bb-c9a9-e053-6605fe0a2f53
|
41
|
|
An Analysis and Comparison of Expectations and Perceptions on Sustainable Tourism among Italian and German Tourists, file dd257433-dc0f-c9a9-e053-6605fe0a2f53
|
40
|
|
Superheroes & Junkfood!: Television food advertising for children in Italy, file dd257433-b0ea-c9a9-e053-6605fe0a2f53
|
39
|
|
The Role of Personal Resources in Buffering College Student Technostress during the Pandemic: A Study Using an Italian Sample, file bbb43bd4-79a1-4a4f-b17c-f0fb8b71af74
|
36
|
|
Le scelte imperfette di fronte al denaro. Decisori esperti e profani oltre la Bounded Rationality Theory, file dd257433-9c2c-c9a9-e053-6605fe0a2f53
|
32
|
|
Self Marketing per le professioni: un percorso formativo per i talenti dell’alta formazione, file dd257433-cc5d-c9a9-e053-6605fe0a2f53
|
32
|
|
Neuroscienze e colore: un aiuto per performance e benessere., file a4b1f102-0300-4615-966b-bd356cc908c3
|
31
|
|
"Everything will be fine”: a study on the relationship between employees’ perception of sustainable HRM practices and positive organizational behavior during COVID19, file dd257434-6073-c9a9-e053-6605fe0a2f53
|
31
|
|
Eye-tracking recordings and psychophysiological reactions, file dd257433-b13c-c9a9-e053-6605fe0a2f53
|
28
|
|
Workload, Techno Overload, and Behavioral Stress During COVID-19 Emergency: The Role of Job Crafting in Remote Workers, file dd257434-747c-c9a9-e053-6605fe0a2f53
|
28
|
|
Time-Varying Spectral Analysis of a Single EEG Channel: Application in an Affective Protocol, file dd257433-c1aa-c9a9-e053-6605fe0a2f53
|
27
|
|
From virtual reality to augmented reality: A neuromarketing perspective, file 2ca8a939-5784-407a-8899-bab965d0de88
|
26
|
|
Studio di fattibilità e call for ideas, file dd257433-9985-c9a9-e053-6605fe0a2f53
|
26
|
|
Proceedings of the Child and Teen Consumption 2012: Food Consumption, Communication, Life Styles and Fashion: 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, file dd257433-afb2-c9a9-e053-6605fe0a2f53
|
26
|
|
Psicologia della comunicazione audiovisiva, file dd257433-ca0f-c9a9-e053-6605fe0a2f53
|
26
|
|
Le ricerche di neuromarketing e l’analisi delle pubblicità televisive, file dd257434-5ec2-c9a9-e053-6605fe0a2f53
|
25
|
|
Does the End Justify the Means? The Role of Organizational Communication among Work-from-Home Employees during the COVID-19 Pandemic, file dd257434-6dc8-c9a9-e053-6605fe0a2f53
|
25
|
|
“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising, file dd257434-654b-c9a9-e053-6605fe0a2f53
|
24
|
|
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising., file d6b87fd3-07c6-473d-9ea5-c6caae4c9222
|
23
|
|
Sustainable native: Sustainable consumption
behavior among young Italians, file dd257433-afb8-c9a9-e053-6605fe0a2f53
|
23
|
|
Pluralità, lingue e cervello: il contributo delle neuroscienze allo studio dei processi interculturali, file dd257434-66de-c9a9-e053-6605fe0a2f53
|
23
|
|
The sustainability and the role of the mass media: representation, values and behaviours among consumers in Italy, file dd257433-a375-c9a9-e053-6605fe0a2f53
|
22
|
|
Nutritional research activity in food dudes project: preliminary results, file dd257433-afb6-c9a9-e053-6605fe0a2f53
|
21
|
|
Self Identity and Social Network: The New Consumers’ Ego between Real and Virtual Life, file dd257433-9a1d-c9a9-e053-6605fe0a2f53
|
20
|
|
Le scelte alimentari: dalla soddisfazione dei desideri alla ricerca del benessere, file dd257433-afb0-c9a9-e053-6605fe0a2f53
|
20
|
|
Survey on Food Preferences of University Students: from Tradition to New Food Customs?, file dd257434-3a47-c9a9-e053-6605fe0a2f53
|
20
|
|
Introduzione a: Self Marketing per le professioni: un percorso formativo per i talenti dell'alta formazione, file dd257433-c584-c9a9-e053-6605fe0a2f53
|
19
|
|
Wellbeing in Workers during COVID-19 Pandemic: The Mediating Role of Self-Compassion in the Relationship between Personal Resources and Exhaustion, file dd257434-7c0f-c9a9-e053-6605fe0a2f53
|
19
|
|
Sustainability, food and consumption behaviors: exploratory research focused on a group of young Italians using projective interview techniques, file dd257433-a41e-c9a9-e053-6605fe0a2f53
|
18
|
|
Novel Food-Based Product Communication: A Neurophysiological Study, file dd257434-6549-c9a9-e053-6605fe0a2f53
|
18
|
|
Il tema delle differenze tra biologia e cultura: il punto di vista delle neuroscienze ed applicazioni nella vita quotidiana, file b55d9232-e48d-49bd-8e86-7ecfec461419
|
17
|
|
Eye-tracking recordings and psychophysiological reactions
versus expressed opinions about advertising spots, file dd257433-9b80-c9a9-e053-6605fe0a2f53
|
17
|
|
The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach, file 153c67e6-1c18-4531-8fad-5f3ffe252f55
|
16
|
|
Can Traditional Food Product Communication Convey Safety to the Younger Generations? The Role of Sustainable Packaging, file c32b6478-f173-4953-ad1a-15ad9ce77357
|
16
|
|
The Impact of Optimism and Internal Locus of Control on Workers’ Well-Being, A Multi-Group Model Analysis before and during the COVID-19 Pandemic, file 89e950f6-59b6-4031-97b4-4f567d98b49a
|
15
|
|
La continuità competitiva nel family business: valori a confronto. Auto ed etero-percezioni tra generazioni imprenditoriali, file dd257433-997c-c9a9-e053-6605fe0a2f53
|
14
|
|
Psychophysiological and Eye-Tracking
recordings while watching brand flyers:
a Neuromarketing experiment, file dd257433-9b84-c9a9-e053-6605fe0a2f53
|
14
|
|
Decision making scenarios in expert and ordinary people beyond the Bounded Rationality Theory, file dd257433-9bda-c9a9-e053-6605fe0a2f53
|
14
|
|
La transizione intergenerazionale nelle piccole e medie imprese (PMI): un'analisi della letteratura sull'argomento, file dd257433-9e7f-c9a9-e053-6605fe0a2f53
|
13
|
|
Influence of children’s lifestyle and food choice in the adherence to a Mediterranean Diet in Northern Italy, file dd257433-afb4-c9a9-e053-6605fe0a2f53
|
13
|
|
Lo spreco che avanza: da cibo a rifiuto: il contributo della psicologia dei consumi, file dd257433-ca82-c9a9-e053-6605fe0a2f53
|
13
|
|
Passion and Flow at Work for the Reduction of Exhaustion at Work in Nursing Staff, file da778d0f-b1b3-4a9b-8b95-02b9bf11105a
|
12
|
|
Eye-tracking recordings and psychophysiological reactions, file dd257433-a973-c9a9-e053-6605fe0a2f53
|
12
|
|
How resilience influences dotation behavior: a Neuromarketing study, file ac624176-c948-4ee4-b3a8-72b0e587915f
|
11
|
|
The Influence of Advertising on Children: from Consciousness to Education, file dd257433-99f1-c9a9-e053-6605fe0a2f53
|
11
|
| Totale |
16.278 |