That communication has taken on a strategic role in governance and organisational development is now widely accepted among communication and management scholars (Argenti 2008 ; Cornelissen 2011 ; van Riel and Fombrun 2007 ). This thesis is reinforced by pointing out that the process of institutionalising communication, which began at the end of the twentieth century, has fi rmly established itself in large fi rms, both public and private.
Relationships and quality management: the Pastificio Rana case study, 2013.
Autori: | Romenti, Stefania; Invernizzi, Emanuele |
Data di pubblicazione: | 2013 |
Titolo: | Relationships and quality management: the Pastificio Rana case study |
Luogo di pubblicazione: | Oxon |
Nazione editore: | United States |
Editore: | Routledge |
Titolo del libro: | Contemporary perspectives on Corporate Marketing |
Tutti i curatori: | Balmer, John; Illia, Laura; Gonzales Del Valle Brena, Almudena |
ISBN: | 978-0-415-66209-3 |
Pagina iniziale: | 85 |
Pagina finale: | 100 |
Numero di pagine: | 16 |
Revisione (peer review): | esperti anonimi |
Rilevanza: | internazionale |
Lingua: | English |
Settore Scientifico Disciplinare: | Settore SECS-P/08 - Economia E Gestione Delle Imprese |
Keywords: | relationships, quality management, case study |
Abstract: | That communication has taken on a strategic role in governance and organisational development is now widely accepted among communication and management scholars (Argenti 2008 ; Cornelissen 2011 ; van Riel and Fombrun 2007 ). This thesis is reinforced by pointing out that the process of institutionalising communication, which began at the end of the twentieth century, has fi rmly established itself in large fi rms, both public and private. |
Numero degli autori: | 2 |
Supporto: | A stampa |
Appare nelle tipologie: | 2.01 Contributo in volume (Capitolo o Saggio) |
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