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EnglishTwitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners.
Twitter as a public service medium? A comparative content analysis of the use of Twitter made by Radio Rai and RNE, 2014-04.
| Autori: | Bonini Baldini, Tiziano; Sellas, Toni |
| Data di pubblicazione: | apr-2014 |
| Titolo: | Twitter as a public service medium? A comparative content analysis of the use of Twitter made by Radio Rai and RNE |
| Rivista: | |
| Nazione editore: | Spain |
| Editore: | Servicio de Publicaciones de la Universidad de Navarra SA |
| Pagina iniziale: | 125 |
| Pagina finale: | 146 |
| Numero di pagine: | 22 |
| Revisione (peer review): | esperti anonimi |
| IF: | con ISI Impact Factor |
| Rilevanza: | internazionale |
| Lingua: | English |
| Settore Scientifico Disciplinare: | Settore L-ART/06 - Cinema, Fotografia e Televisione Settore SPS/08 - Sociologia Dei Processi Culturali E Comunicativi |
| Keywords: | Radio, Twitter, Radio RAI, RNE, social media, content analysis. |
| Abstract: | Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners. |
| Numero degli autori: | 2 |
| Supporto: | A stampa |
| Appare nelle tipologie: | 1.01 Articolo in rivista |
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http://hdl.handle.net/10808/9026
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