Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners.

Twitter as a public service medium? A comparative content analysis of the use of Twitter made by Radio Rai and RNE, 2014-04.

Twitter as a public service medium? A comparative content analysis of the use of Twitter made by Radio Rai and RNE

Bonini Baldini, Tiziano;
2014-04

Abstract

Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners.
Inglese
Servicio de Publicaciones de la Universidad de Navarra SA
125
146
22
Spain
internazionale
esperti anonimi
con ISI Impact Factor
A stampa
Settore L-ART/06 - Cinema, Fotografia e Televisione
Settore SPS/08 - Sociologia Dei Processi Culturali E Comunicativi
2
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10808/9026
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