Fuzzy formal concept analysis to detect DMO’s strategic patterns towards sustainability

Destination Management Organisations (DMOs) are driving the sustainability transformation at territorial level. The novel adoption of Fuzzy Formal Concept Analysis to analyse a census survey (n = 109) of Italian DMOs highlights the potential of FFCA to uncover nuanced patterns of sustainability implementation that remain hidden using more conventional methods: the co-existence of operational tourism flows management and strategic efforts aimed at advancing sustainability. This represents not only a methodological innovation and a valuable path to process categorical data from survey designs, but also a novel practice-oriented insight for destination managers aiming at implementing sustainability practices.