This study analyses how Buccellati builds its artistic identity and cultural capital through artification and sustainability. Using qualitative methods, it explores Buccellati's strategies and provides insights into how luxury brands can balance artification with the needs of sustainability in contemporary global luxury markets.
ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI, 2025.
ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI
Amalia, Nangeroni;Annamaria, Esposito
2025-01-01
Abstract
This study analyses how Buccellati builds its artistic identity and cultural capital through artification and sustainability. Using qualitative methods, it explores Buccellati's strategies and provides insights into how luxury brands can balance artification with the needs of sustainability in contemporary global luxury markets.
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